In the esteemed opinion of the Film Lions jury and the Film Craft Lions jury at Cannes, these are the best commercials of the past year—15 individual spots, along with four campaigns of more than one spot. We hadn't seen several of these before this week. They're all worth watching. 

1. Nike, "Write the Future"
   
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   AGENCY: Wieden + Kennedy, Amsterdam
   AGENCY: Work Post, London
   COUNTRY: The Netherlands
   AWARDS: Film Grand Prix, Film Craft Gold Lion
2. Puma, "After Hours Athlete"
   
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   AGENCY: Droga5, New York
   AGENCY: Smuggler, Hollywood
   COUNTRY: USA
   AWARDS: Film Craft Grand Prix, Film Gold Lion
3. Scope, "See the Person"
   
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   AGENCY: Leo Burnett, Melbourne
   COUNTRY: Australia
   AWARDS: Grand Prix for Good, Film Gold Lion
4. Chrysler, "Born of Fire"
   
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   AGENCY: Wieden + Kennedy, Portland, Ore.
   AGENCY: Serial Pictures, New York
   COUNTRY: USA
   AWARDS: Film Gold Lion, Film Craft Gold Lion
5. Heineken, "The Entrance"
   
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   AGENCY: Wieden + Kennedy, Amsterdam
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   AGENCY: Sonny, London
   COUNTRY: The Netherlands
   AWARDS: Film Gold Lion, Film Craft Gold Lion
6. Volkswagen, "The Force"
   
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   AGENCY: Deutsch, Los Angeles
   COUNTRY: USA
   AWARD: Film Gold Lion
7. Carlton Draught, "Slo Mo"
   
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   AGENCY: Clemenger BBDO, Melbourne
   COUNTRY: Australia
   AWARD: Film Gold Lion
8. H2Oh!, "Braids"
   
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   AGENCY: BBDO, Buenos Aires
   COUNTRY: Argentina
   AWARD: Film Gold Lion
9. AMIS Insurance, "Office"
   
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   AGENCY: Ogilvy, Mexico
   COUNTRY: Mexico
   AWARD: Film Gold Lion
10. Deep Silver, "Dead Island Trailer"
    
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    AGENCY: Deep Silver, Planegg Munich
    COUNTRY: Germany
    AWARD: Film Gold Lion

After the jump: Google, Axe, Skittles, and more.

1. Google Chrome, "Speed Tests"
   
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   AGENCY: BBH, New York
   COUNTRY: USA
   AWARD: Film Gold Lion
2. Axe Full Control campaign (4 spots)
   
   "Premature Perspiration"
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   AGENCY: Ponce, Buenos Aires
   COUNTRY: Argentina
   AWARD: Film Gold Lion
   (The three other spots in this campaign so far are not available with English voiceovers or subtitles.)
3. Otrivin Nasal Spray campaign (2 spots)
   "Classroom Craft"
   
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   "Shoe Laces"
   
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   AGENCY: Saatchi & Saatchi, Carouge
   COUNTRY: Switzerland
   AWARD: Film Gold Lion
4. Skittles campaign (3 spots)
   "Cage Cop"
   
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   "Hitchhiker"
   
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   "Cat"
   
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   AGENCY: BBDO, Toronto
   COUNTRY: Canada
   AWARD: Film Gold Lion
5. Google, Demo Slam campaign (5 spots)
   "Chubby Bunny"
   
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   "Realtime Karaoke"
   
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   "Extra Spicy"
   
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   "Route 66"
   
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   "Rushmore"
   
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   AGENCY: Johannes Leonardo, New York
   COUNTRY: USA
   AWARD: Film Gold Lion
6. India Ministry of Railways, "Train"
   
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   AGENCY: Ogilvy & Mather, Mumbai
   COUNTRY: India
   AWARD: Film Craft Gold Lion
7. NTT Docomo, "Xylophone"
   
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   AGENCY: Drill, Tokyo
   COUNTRY: Japan
   AWARD: Film Craft Gold Lion
8. Silestone by Cosentino, "Above Everything Else"
   
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   AGENCY: Alex Roman, Madrid
   COUNTRY: Spain
   AWARD: Film Craft Gold Lion
9. MTV, "Balloons"
   
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   AGENCY: Loducca MPM, São Paulo
   COUNTRY: BRAZIL
   AWARD: Film Craft Gold Lion