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Uus aasta käes ja mõistlik ka oma turundusplaanid üle vaadata. Forbes koostas pi...

06.01.2014, Robot Meedia

Uus aasta käes ja mõistlik ka oma turundusplaanid üle vaadata. Forbes koostas pingerea olulisest sotsiaalmeedia trendist, mis teevad ilma 2014. aastal. Vaata üle ja võibolla peaksid tegema mõningaid muudatusi sotsiaalmeediaturunduses. Forbes: sotsiaalmeedia 5 olulisemat trendi 2014. aastal www.ohtuleht.ee Forbes koostas pingerea olulisest sotsiaalmeedia trendist, mis teevad ilma 2014. aastal. Toome mõned neist siinkohal ära.

(via pixel.ee) Maailma väikseim ID kaardi lugeja. +iD on maailma väikseim saada...

06.01.2014, Veebiklubi

(via pixel.ee) Maailma väikseim ID kaardi lugeja. +iD on maailma väikseim saadavalolev ID kaardi lugeja, mis mahub vabalt nii taskusse kui ka rahakotti. Ja mis peamine, see pole loodud selle põhjal, mis on võimalik, vaid selle põhjal, mis on sulle vajalik. Teostaja: Thorgate Klient: +Id Url: http://pluss-id.com/ Vaata pixelist: http://pixel.ee/teema/id

CFC helkur

06.01.2014, Promostar Helkurid

CFC helkur helkuri trükk HEIJASTIMET,HELKURID,REKLAAM

Old Spice begins the year with some of its weirdest ads ever, which is saying so...

06.01.2014, ADWeek

Old Spice begins the year with some of its weirdest ads ever, which is saying something. Ad of the Day: Old Spice Sprays Boys Into Men, and Moms Lose Their Minds www.adweek.com Old Spice appears to be gunning directly for Axe with a new line of refresh body sprays, two new spray scents—with the explosively awesome names of Bearglove and Lionpride—and some of its first spots targeted directly at the fragile psyches of teenage boys.

Soon, your fridge may be able to tell you when it's time to buy milk.

06.01.2014, ADWeek

Soon, your fridge may be able to tell you when it's time to buy milk. The 'Internet of Things' Heralds the Arrival of the Jetsons Age www.adweek.com What smartphones and apps have done to connect people to the Internet wherever they go, emerging new technologies will soon connect seemingly every other object in your life (even the most nonelectronic in nature) to the Web. It’s a weird phrase you’ll hear a lot this year: the Internet of Things.

There's a clear No. 1 among these five Doritos "Crash the Super Bowl" finalists.

06.01.2014, ADWeek

There's a clear No. 1 among these five Doritos "Crash the Super Bowl" finalists. Doritos Picks 5 'Crash the Super Bowl' Finalists, and There's Already a Clear Winner www.adweek.com You've got to hand it to "Finger Cleaner" for nailing an edgy, icky tone that really sticks out among the five finalists in Doritos' annual "Crash the Super Bowl" contest for consumer-generated commercials.

We're way past Google Glass at this point.

06.01.2014, ADWeek

We're way past Google Glass at this point. Wearable Tech, From Head to Toe www.adweek.com In the near future, tech will be wearable and marketable. Indeed, the most forward-thinking brands already see opportunities to integrate with the new mobile computing chips in glasses, watches and clothes.

When Jaguar needed help learning how to be evil, there was only one logical plac...

06.01.2014, ADWeek

When Jaguar needed help learning how to be evil, there was only one logical place to turn: Gawker. Jaguar Taps Gawker Ad Division for Help in Creating 'Evil' Super Bowl Ad www.adweek.com After creating the rough idea for "Good to Be Bad," Jaguar's creative agency, Spark 44, and media agency, Mindshare, realized that they would need another partner, one that could create a level of digital depth that would justify the brand's steep investment in a Super Bowl debut.

Who may be in line to lead.

06.01.2014, ADWeek

Who may be in line to lead. The Power Players in the Publicis-Omnicom Merger www.adweek.com The completion of the Publicis Groupe-Omnicom merger will likely be pushed back to the second quarter, pending regulatory approvals. But that delay is doing little to stem speculation about which executives will influence the integration that will form the ad industry’s largest player.

Cindy Gallop's advice to agencies: "Applying female-informed perspectives to red...

06.01.2014, ADWeek

Cindy Gallop's advice to agencies: "Applying female-informed perspectives to redesign the way our industry works and makes money and creates a happier, more creative and more productive working environment for all of us." Hire 3 Women to Disrupt White-Male Hegemony www.adweek.com Last month, Business Insider published an article headlined “Why Advertising’s Most Powerful Creative Thinks So Few Women Are Able to Break Through,” quoting Susan Hoffman, ecd of Wieden+Kennedy, as saying: “I went to The 3% Conference, but I didn’t see a lot of great work there.

Our Q&A with Jessica Rich, the FTC's new ad regulator.

06.01.2014, ADWeek

Our Q&A with Jessica Rich, the FTC's new ad regulator. FTC’s Ad Regulator Plans to Focus Heavily on Native and Mobile www.adweek.com "Native advertising will be a huge and continuing theme in our work. I want to make a broader push into mobile, mobile security, mobile payments, making sure we are able to bring mobile investigations, just as we are able to bring brick-and-mortar investigations."

The magazine is putting a brighter spotlight on personalities.

06.01.2014, ADWeek

The magazine is putting a brighter spotlight on personalities. Food & Wine Strengthens Ties to Celeb Chefs www.adweek.com In a nod to our insatiable culinary fixation, Food & Wine magazine is strengthening its ties to celebrity chefs. The magazine has tapped six Chefs in Residence to participate in brainstorming sessions and Q&As and report back from their travels.

Pepsi surprised a tiny Nebraska town (population: 275) the other night when the...

06.01.2014, ADWeek

Pepsi surprised a tiny Nebraska town (population: 275) the other night when the brand staged a concert by country star Lee Brice as part of a Super Bowl promo shoot. Check out our Super Bowl Ad Tracker for lots more updates on what this year's advertisers are up to: Super Bowl Ad Tracker: What to Expect in the 2014 Game www.adweek.com Welcome to Adweek's Super Bowl Ad Tracker, where we post everything we know about the advertising planned for the 2014 game. Priced at a whopping $4 million per 30 seconds, the game's ad slots were already sold out months in advance.

06.01.2014, Yell

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