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Snapchat video will be a hot topic at the NewFronts.
28.04.2015,
ADWeek
Snapchat video will be a hot topic at the NewFronts. 12 Digital Marketing Stats You Should Know From the Last Week www.adweek.com Including some that could intrigue at the NewFronts.
It's the first cable provider to distribute Hulu Plus.
28.04.2015,
ADWeek
It's the first cable provider to distribute Hulu Plus. Cablevision Will Offer Hulu Plus to Optimum Customers www.adweek.com Cablevision has reached an agreement with Hulu to offer the company's streaming subscription service, Hulu Plus, to Optimum customers.
Human Rights Campaign became the first political brand to use Twitter's "Buy Now...
28.04.2015,
ADWeek
Human Rights Campaign became the first political brand to use Twitter's "Buy Now" button. With #SCOTUS Trending, LGBT Group Leverages Twitter in a New Way www.adweek.com Effort likely foreshadows 2016 presidential social fundraising.
Bud Light has officially apologized for not catching this one in advance.
28.04.2015,
ADWeek
Bud Light has officially apologized for not catching this one in advance. Bud Light Says It 'Missed the Mark' With Tagline About 'Removing No From Your Vocabulary' www.adweek.com Bud Light's "Up for Whatever" is supposed to be about rallying people together for a good time, but today it seems to be uniting people primarily in anger.
Target is the first to test this new type of mobile video ad.
28.04.2015,
ADWeek
Target is the first to test this new type of mobile video ad. New Mobile Ads Recommend Videos Based on the News You're Reading www.adweek.com As Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit.
Shareability got 13 rescue dogs and one cat to enjoy a "civilized" dinner togeth...
28.04.2015,
ADWeek
Shareability got 13 rescue dogs and one cat to enjoy a "civilized" dinner together (getting millions of views in the process). This Branding Agency Embraces Absurd Concepts to Get That Viral Video www.adweek.com Even if it means going to the dogs.
The #LikeAGirl campaign racked up 11 Webby Awards.
28.04.2015,
ADWeek
The #LikeAGirl campaign racked up 11 Webby Awards. Leo Burnett Toronto Wins Big at Webby Awards for 'Like a Girl' Campaign www.adweek.com Results from the 19th Annual Webby Awards are in, and Leo Burnett Toronto scored a top honor, claiming the title of Webby Agency of the Year.
A remarkably emotional take on the issue.
28.04.2015,
ADWeek
A remarkably emotional take on the issue. Sad, Powerful Ad for Gay Marriage Shows You Wedding Memories That Were Never Made www.adweek.com Timed to the Supreme Court hearings.
How NARS Cosmetics created a 'Breakthrough' event.
28.04.2015,
ADWeek
How NARS Cosmetics created a 'Breakthrough' event. Fashionistas Had to Post 26,000 Tweets to Crack Open This Mysterious Orb www.adweek.com
Raising eyebrows is why MDC has been sitting on the information for more than 6...
28.04.2015,
ADWeek
Raising eyebrows is why MDC has been sitting on the information for more than 6 months. MDC Partners' Stock Plummets After News of SEC Probe Into CEO's Expenses www.adweek.com Agency holding company dropped bombshell on investor call.
Xbox "created the public appetite for online gaming."
28.04.2015,
ADWeek
Xbox "created the public appetite for online gaming." How the Xbox Shot Its Way Into Gamers’ Hearts www.adweek.com 15 years ago, Microsoft redefined the 'Halo effect.'
5 case studies in marketing with original video content.
28.04.2015,
ADWeek
5 case studies in marketing with original video content. How Brands and YouTube Stars Are Hooking Up to Reach Millions of Millennials www.adweek.com
Nice work from Coca-Cola.
28.04.2015,
ADWeek
Nice work from Coca-Cola . Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship www.adweek.com Showing teens how not to be cruel at "crossroads moments."
Video is shaping how BuzzFeed thinks of all aspects of its business.
28.04.2015,
ADWeek
Video is shaping how BuzzFeed thinks of all aspects of its business. BuzzFeed's New Revenue Chief Says There Are 3 Reasons People Share Its Videos www.adweek.com CRO Lee Brown on measuring and monetizing the video boom.
Steve Aoki will be among the judges for Yahoo's Ultimate DJ competition.
28.04.2015,
ADWeek
Steve Aoki will be among the judges for Yahoo 's Ultimate DJ competition. Yahoo's Marissa Mayer Is Looking for the Ultimate DJ, and Advertisers www.adweek.com Music competition could be key to winning them and reaching millennials.
If 1% of users donated $5, it would raise $70 million.
28.04.2015,
ADWeek
If 1% of users donated $5, it would raise $70 million. Facebook Adds Donate Button Atop News Feeds to Aid Earthquake-Ravaged Nepal www.adweek.com A prominent piece of Facebook real estate is dedicated today to helping hundreds of thousands who've been affected by Nepal's 7.8-magnitude quake.
"It's like Tinder for video... You do fall in love every once in a while."
28.04.2015,
ADWeek
"It's like Tinder for video... You do fall in love every once in a while." Bloomberg's New Publishing Platform Is 'Like Tinder for Video' www.adweek.com Responsive.TV offers quick bursts of news and information.
BuzzFeed gets 1 billion video views a month and reaches half of 18- to 34-year-o...
28.04.2015,
ADWeek
BuzzFeed gets 1 billion video views a month and reaches half of 18- to 34-year-old consumers. Why BuzzFeed Is So Good at Finding Millennials Online www.adweek.com NewFronts presentation is data-driven, not star-studded.
Defiantly regressive.
28.04.2015,
ADWeek
Defiantly regressive. Meet the British Brand That Gleefully Hates 'Fatties' and Their Sympathizers www.adweek.com And flames those who object to its ads.
Epic ad for Post-it notes.
28.04.2015,
ADWeek
Epic ad for Post-it notes. Guy Proposes to His Girlfriend Using a Skyscraper and a Million Post-it Notes www.adweek.com Sleepless in Seoul.
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