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New platform could make location-based targeting simple and automatic.

07.12.2011, ADWeek

New platform could make location-based targeting simple and automatic. Sound-Triggered Smartphone Ads Seek You Out www.adweek.com You can pack all kinds of marketing goodness into a smartphone app, but no app is worth the space unless consumers remember to actually, you know, open it. Trouble is, the likelihood that users will download your app and then promptly forget about it is all too high.

The year's 30 craziest commercials, as selected by AdFreak.

07.12.2011, ADWeek

The year's 30 craziest commercials, as selected by AdFreak. The 30 Freakiest Ads of 2011 www.adweek.com There's a wide variety this year—from the gross to the creepy, the goofy to the terrifying. So, sit back and soak up the weirdest commercials of the year. Then take a long, hot shower and try to forget about them.

Indie film network is remaking itself with original programming.

07.12.2011, ADWeek

Indie film network is remaking itself with original programming. IFC Bets the House on Hipsters www.adweek.com You may never watch IFC again. Any other network might be concerned about that, but IFC is cool with it.

The movies are weird, and so are the ads.

07.12.2011, ADWeek

The movies are weird, and so are the ads. Ad of the Day: Whistler Film Festival www.adweek.com Indie film-festival ads can be wonderfully odd. The movies are often peculiar, so the advertising can be as well.

Media honchos weigh in on NFL contracts.

07.12.2011, ADWeek

Media honchos weigh in on NFL contracts. Moonves, Bewkes Talk Football www.adweek.com The National Football League was top of mind during Tuesday’s UBS Global Media and Communications Conference, as incumbent and prospective network partners alike weighed in on the value of allying with the league.

Social networks begin to sample the dining experience.

06.12.2011, ADWeek

Social networks begin to sample the dining experience. Facebook's Virtual Dinner Party www.adweek.com On Facebook you can do it all: share, game, shop, listen, chat, stalk, and poke. Until now, however, you couldn't eat.

Inside BBDO and Psyop's enchanting new forest ad for FedEx.

06.12.2011, ADWeek

Inside BBDO and Psyop's enchanting new forest ad for FedEx. The Spot: Fairy-Tale Express www.adweek.com Sustainable solutions are more than just make-believe in this latest execution from the shipping company's new brand campaign.

Content discovery service preps marketing push for 2012.

06.12.2011, ADWeek

Content discovery service preps marketing push for 2012. StumbleUpon Gets Brand-Friendly Facelift www.adweek.com The biggest functional change is probably the new Channels feature, which allows brands, publishers, and celebrities to share content.

Why is Will Ferrell doing low-budget ads for Old Milwaukee airing only in the Qu...

06.12.2011, ADWeek

Why is Will Ferrell doing low-budget ads for Old Milwaukee airing only in the Quad Cities? Ad of the Day: Old Milwaukee www.adweek.com "Will approached Old Milwaukee because he's a big fan of the beer and thought it would be fun to make the commercials, and we couldn't be more excited that he did," says CMO Bryan Crowley. Is he serious?

The year's hottest magazines, newspapers, TV and digital media brands.

05.12.2011, ADWeek

The year's hottest magazines, newspapers, TV and digital media brands. The 2011 Hot List Revealed! www.adweek.com This year, to celebrate the media world’s tumultuous and always entertaining transformation, Adweek’s Hot List goes 360 to track the best print, TV, and digital properties.

Facebook and Spotify are among the year's hottest digital media companies.

05.12.2011, ADWeek

Facebook and Spotify are among the year's hottest digital media companies. Hot List: Digital www.adweek.com Call it a bully, a new paradigm, a blessing, a curse—whatever you call Facebook, its presence and power is undeniable.

See which magazine brands are taking chances and embracing change.

05.12.2011, ADWeek

See which magazine brands are taking chances and embracing change. Hot List: Magazines www.adweek.com

See our winners in the Newspapers category.

05.12.2011, ADWeek

See our winners in the Newspapers category. Hot List: Newspapers www.adweek.com

Q&A: TechCrunch's M.G. Siegler on becoming a venture capitalist at the CrunchFund.

05.12.2011, ADWeek

Q&A: TechCrunch's M.G. Siegler on becoming a venture capitalist at the CrunchFund. First Mover: M.G. Siegler www.adweek.com "There are many [companies that have] good stories that aren't good companies [for investment]. That's been a learning process—not that I would invest in something that's going to be a train wreck just because it's a good story."

Great site-specific Apple ad for its new retail store in Grand Central.

05.12.2011, ADWeek

Great site-specific Apple ad for its new retail store in Grand Central. Ad of the Day: Apple www.adweek.com This Friday, Apple will open its largest retail store yet, a 23,000-square-foot location inside New York's Grand Central Terminal. As befits the occasion, the company has been teasing the new store with a very special out-of-home execution inside the train station's main concourse.

Ad agency invents device that ruins incriminating photos from guys' nights out.

02.12.2011, ADWeek

Ad agency invents device that ruins incriminating photos from guys' nights out. Ad of the Day: Norte Beer www.adweek.com Ever log into Facebook only to see that your friends have tagged you in photos that couldn't have been taken at a worse time? In Argentina, a beer brand wants to help.

Facebook's COO on phone rumors, advertising.

02.12.2011, ADWeek

Facebook's COO on phone rumors, advertising. Sheryl Sandberg: We 'Ruthlessly Prioritize' www.adweek.com What does Sheryl Sandberg think about former employer Google’s latest foray into social networking? “Imitation is the highest form of flattery,” she said.

"I don't do Facebook, I don't do Twitter. I've got enough junk in my own head."

02.12.2011, ADWeek

"I don't do Facebook, I don't do Twitter. I've got enough junk in my own head." Information Diet: Emily Watson www.adweek.com "If we watch TV programs, we watch box sets of DVDs. Recently, we did Mad Men and The Wire. I loved both of those very much indeed. We always watch on the TV."

Study notes a growing tolerance for online ads.

01.12.2011, ADWeek

Study notes a growing tolerance for online ads. Clogged Pipes: Viewers Not Turned Off by Online Ads www.adweek.com Despite heavier spot loads, users watched 82 percent of the ads slotted within online comedy and drama shows. That’s up a hair from 81 percent in the second quarter of 2011.

Ads for train travel, 1955 vs. 2011.

01.12.2011, ADWeek

Ads for train travel, 1955 vs. 2011. Perspective: Just Look at That www.adweek.com Sometimes, the true beauty of a marketing campaign is not so much that it spotlights one of a brand's many dazzling attributes, but makes the best of the only one it's got. That, at any rate, has been the case with American passenger railroading since the end of World War II.

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