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99% of Game of Thrones videos on YouTube are user generated.

14.04.2015, ADWeek

99% of Game of Thrones videos on YouTube are user generated. The 10 Most Intriguing Digital Marketing Stats of the Past Week www.adweek.com Game of Thrones is the king of YouTube, and Jim Beam goes big with VR.

HBO consumption is up 85% since standalone service was announced.

13.04.2015, ADWeek

HBO consumption is up 85% since standalone service was announced. Study: Game of Thrones Leading the Charge for HBO Now Viewers www.adweek.com Cutting the cord has created larger viewership numbers for HBO.

God bless Ringo Starr.

13.04.2015, ADWeek

God bless Ringo Starr . Ringo Starr Couldn't Be More Chill in His First Campaign for Skechers www.adweek.com Or more disdainful of amped-up drummers.

Subservient nature man.

13.04.2015, ADWeek

Subservient nature man. Old Spice Will Drop a Man in the Woods and Let Twitch Viewers Control Him for 3 Days www.adweek.com Crowdsourced gaming from non-gaming brand.

ABC Television Network has reinvented itself thanks to #TGIT and diverse program...

13.04.2015, ADWeek

ABC Television Network has reinvented itself thanks to #TGIT and diverse programming. How ABC Got Its Groove Back (Only Partly Because of Shonda Rhimes) www.adweek.com ABC has had little reason to smile over the past dreary decade. But this season, things are finally starting to look up for the network.

The promotion features 32,768 "Lord Stanley's Cup Diddly-Umptious Bracket Bar."

13.04.2015, ADWeek

The promotion features 32,768 "Lord Stanley's Cup Diddly-Umptious Bracket Bar." The NHL and NBC Tout Playoff Coverage With Candy Bars and a Willy Wonka Style Contest www.adweek.com It promises to be 'DVR-proof and noisy.'

The company has 18 brands and will consolidate its marketing business.

13.04.2015, ADWeek

The company has 18 brands and will consolidate its marketing business. Lowe Profero Sells a New Marketing Model to This Packaged-Foods Player www.adweek.com T. Marzetti Co. shifts to online content publisher.

GEICO's unskippable pre-rolls were just that.

13.04.2015, ADWeek

GEICO 's unskippable pre-rolls were just that. The 10 Most Watched Ads on YouTube in March www.adweek.com

"More and more people today feel that they get to fuel and participate in an inv...

13.04.2015, ADWeek

"More and more people today feel that they get to fuel and participate in an inventive spirit." Breakthrough Marketing Can Only Come From Invention-Based Craft www.adweek.com Adweek Project Isaac and Isaac+ Awards look for true firsts.

A grand spot for Target's latest partnership.

13.04.2015, ADWeek

A grand spot for Target 's latest partnership. Ad of the Day: Target and Lilly Pulitzer Throw the Most Lavish Pool Party Ever www.adweek.com A soirée fit for Jay Gatsby.

The president of Showtime Networks is "hopeful" about David Lynch and Twin Peaks.

13.04.2015, ADWeek

The president of Showtime Networks is "hopeful" about David Lynch and Twin Peaks. Showtime's Boss Talks About the Twin Peaks Avalanche www.adweek.com David Nevins on the troubled reboot, HBO Now and new comedy Happyish.

Turning coffee drinkers into brand ambassadors through word-of-mouth marketing.

13.04.2015, ADWeek

Turning coffee drinkers into brand ambassadors through word-of-mouth marketing. Customers Are Paying to Trade Places With the Barista www.adweek.com Latte classes are the hottest thing to come from the coffee bar.

"My first reaction to the Hillary logo is that it looks like it belongs on a '90...

13.04.2015, ADWeek

"My first reaction to the Hillary logo is that it looks like it belongs on a '90s Nautica windbreaker." Is Hillary Clinton's Campaign Logo as Bad as Everyone Is Saying? www.adweek.com Critics immediately tee off on the design.

Don't put all your eggs into one mobile basket.

13.04.2015, ADWeek

Don't put all your eggs into one mobile basket. Infographic: See Which Devices Your Target Audience Is Using www.adweek.com Millennial, Gen X and boomer consumers on their preferred digital.

The many marketing benefits of a simple name.

13.04.2015, ADWeek

The many marketing benefits of a simple name. When It Comes to Naming Your Startup, Simple Is Better www.adweek.com Doostang? Thoof? Tech companies move from bizarre to brand-friendly.

The best-selling writer and former adman on his latest TV thriller.

13.04.2015, ADWeek

The best-selling writer and former adman on his latest TV thriller. James Patterson Conquers the Hollywood Jungle www.adweek.com James Patterson's empire is a vast one, and his brand is connected to a whole array of entertainment properties, stories and characters.

The Saatchi & Saatchi creative found Internet fame this past week.

11.04.2015, ADWeek

The Saatchi & Saatchi creative found Internet fame this past week. How One Art Director Became an Overnight Sensation for Wearing the Same Outfit Every Day www.adweek.com Matilda Kahl on the power of the work uniform.

Masters frontrunner Jordan Spieth is sponsored by Under Armour and Titleist.

11.04.2015, ADWeek

Masters frontrunner Jordan Spieth is sponsored by Under Armour and Titleist . Infographic: Here Are Golf's Top Social Brands Going Into Masters Weekend www.adweek.com TaylorMade has a sweet swing on Facebook and Twitter.

State Farm FTW.

11.04.2015, ADWeek

State Farm FTW. State Farm Just Remade the 'Jake From State Farm' Ad Completely With Emojis www.adweek.com Gift keeps on giving.

It was a big day for Samsung.

11.04.2015, ADWeek

It was a big day for Samsung. James Corden Bickers With James Corden as Samsung Galaxy S6 Ads Flood In www.adweek.com Launch day fun.

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