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With gas prices high, compact cars should be easy to advertise, right? Wrong.

19.01.2012, ADWeek

With gas prices high, compact cars should be easy to advertise, right? Wrong. Perspective: Just a Little Something www.adweek.com Marketing small cars: 1977 vs. 2012.

Season 11 premiere draws a 7.4 in the demo.

19.01.2012, ADWeek

Season 11 premiere draws a 7.4 in the demo. Despite Declines, 'American Idol' Remains Dominant www.adweek.com Season 11 of American Idol got off to a somewhat rocky start as the two-hour premiere failed to live up to last year’s debut.

Nike's high-energy introduction to FuelBand.

19.01.2012, ADWeek

Nike's high-energy introduction to FuelBand. Ad of the Day: Nike www.adweek.com This morning, Nike unveiled a video to promote its newest high-tech fitness device: the Nike+ FuelBand, developed with help from R/GA.

Can the Next Big Thing be found on a small scale?

18.01.2012, ADWeek

Can the Next Big Thing be found on a small scale? Social Investors Seek New Niche Networks www.adweek.com Investors, users and, more importantly, advertisers are on a constant hunt for The Next Big Thing. With LinkedIn trading publicly and Facebook’s IPO around the corner, it’s no surprise cool hunters are hungry for another big social play.

Companies offer consumers a degree of control over their personal data.

18.01.2012, ADWeek

Companies offer consumers a degree of control over their personal data. Whose Life Is It, Anyway? www.adweek.com Consumers are learning their data is currency and new companies are betting they can help them cash in.

Who's the best sports marketer? Sports media exec? Sports team brand? Vote now!

18.01.2012, ADWeek

Who's the best sports marketer? Sports media exec? Sports team brand? Vote now! Adweek's Sports Media and Marketing MVPs www.adweek.com In the run-up to our Sports Issue on Jan. 30 and our annual Super Bowl coverage, Adweek is asking readers to vote for their favorite sports media and marketing figures, campaigns and brands.

Chew on this weird, mouthy Weight Watchers campaign from France.

18.01.2012, ADWeek

Chew on this weird, mouthy Weight Watchers campaign from France. Ad of the Day: Weight Watchers www.adweek.com While American viewers are being subjected to Charles Barkley in Weight Watchers commercials, the French are getting something even weirder—an artful yet off-putting campaign from Fred & Farid featuring colorful, almost threatening close-ups of women's mouths.

As part of our new video series, we talk to Deutsch/LA's Mike Sheldon.

18.01.2012, ADWeek

As part of our new video series, we talk to Deutsch/LA's Mike Sheldon. Big Players, Big Ideas: Mike Sheldon www.adweek.com

TBWA's Lee Clow explains why Apple's Steve Jobs belongs in The One Show's Creati...

18.01.2012, ADWeek

TBWA's Lee Clow explains why Apple's Steve Jobs belongs in The One Show's Creative Hall of Fame. TBWA's Clow on Steve Jobs: 'He's Right Again' www.adweek.com Jobs becomes the first client in One Club Hall of Fame.

On the global CEO's watch, agency yields buzz and solid growth.

17.01.2012, ADWeek

On the global CEO's watch, agency yields buzz and solid growth. Powered by Andrew Benett, Arnold Hits Its Stride www.adweek.com On the second anniversary of taking the reins, Benett clearly has plenty to be proud of and, like any agency, more to prove.

Nikon's gorgeous launch film for the D4, all shot on a D4.

17.01.2012, ADWeek

Nikon's gorgeous launch film for the D4, all shot on a D4. The Spot: Nikon's Elite Focus www.adweek.com Working with agency K+L in Tokyo, Corey Rich filmed three of the world's top adventure athletes in their element, from Moab to Mexico, for a lovely mini-documentary.

Our CES wrap-up.

17.01.2012, ADWeek

Our CES wrap-up. Extremely Loud and Incredibly So-So www.adweek.com Perhaps the only thing about this year’s CES that wasn’t big, in fact, was the news.

Vegetables never looked so good. Wieden + Kennedy's amazing new Lurpak butter spot.

17.01.2012, ADWeek

Vegetables never looked so good. Wieden + Kennedy's amazing new Lurpak butter spot. Ad of the Day: Lurpak www.adweek.com W+K is doubling down on a bid to create the ultimate food porn in Britain—following up last year's epic omelet ad for Lurpak butter with a new singsong spot that promote's the brand's healthier "Lightest Spreadable" offering, made from butter and vegetable oil.

Are hardware recycling programs a threat to privacy and the environment?

17.01.2012, ADWeek

Are hardware recycling programs a threat to privacy and the environment? Where Your Gadgets Go to Die www.adweek.com The EPA estimates that in 2010, Americans owned 2.4 million tons of electronic stuff they didn’t want. It’s all given rise to a veritable posse of recyclers promising quick cash for used computers and electronic gadgets.

Buyers and sellers see bumpy road smoothing out for TV marketplace.

17.01.2012, ADWeek

Buyers and sellers see bumpy road smoothing out for TV marketplace. Apocalypse Later for TV Marketplace www.adweek.com While many network advertising sales executives undoubtedly were relieved to watch 2011 recede in the rearview mirror, the television market’s bumpy road is showing signs of smoothing out.

The broadcast networks at midseason: Afterthoughts, copycats, horrible ideas … a...

16.01.2012, ADWeek

The broadcast networks at midseason: Afterthoughts, copycats, horrible ideas … and maybe a hit or two. Networks in Search of a 'Smash' www.adweek.com As the broadcast networks begin trotting out their midseason replacements, it’s worth noting that series that bow in January are the children of necessity and diminished expectations.

Parenthood's Erika Christensen on Twitter, skateboarding, The Wire and Breaking...

13.01.2012, ADWeek

Parenthood's Erika Christensen on Twitter, skateboarding, The Wire and Breaking Bad. Information Diet: Erika Christensen www.adweek.com "If being a skateboarder were a personality type and not actually an athletic activity, then I’d say I’m a skateboarder. But I don’t ride one. I’m a bicycle person."

Trailer Park's brand agency goes big with assignments for brands like Toshiba an...

13.01.2012, ADWeek

Trailer Park's brand agency goes big with assignments for brands like Toshiba and ING Direct. Portrait: Goodness Mfg. www.adweek.com Brand advertising was the last piece of the puzzle for Trailer Park, the entertainment marketing agency that has branched out into digital production and advertising.

Diet Pepsi brings back Sofia Vergara for a slapstick dance number in latest ad.

13.01.2012, ADWeek

Diet Pepsi brings back Sofia Vergara for a slapstick dance number in latest ad. Ad of the Day: Diet Pepsi www.adweek.com Sofia Vergara picks up where she left off in 2011—i.e., as pretty much the perfect advertising spokeswoman—in this energetic new Diet Pepsi spot, premiering Sunday evening during the Golden Globe Awards.

'Don't Go Into the Woods' roughs up 'Joyful Noise' in this week's new-movie mont...

13.01.2012, ADWeek

'Don't Go Into the Woods' roughs up 'Joyful Noise' in this week's new-movie montage. Trailer Mash 01-13-12 www.adweek.com This week's mashup of Don't Go Into the Woods and Joyful Noise rehearses the theme that movies about putting on a show sing the same song every time, over and over, until hell summons. This is the real meaning of Friday the 13th.

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