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Usage spiked as advertisers drove activity.
26.01.2012,
ADWeek
Usage spiked as advertisers drove activity. Which Mags Were Biggest Users of QR Codes in 2011? www.adweek.com Mobile action codes are getting harder to miss in magazines. That trend is documented by Nellymoser, a mobile marketing firm that supports brands and publishers’ QR campaigns.
Your home for the 2012 Super Bowl commercials.
26.01.2012,
ADWeek
Your home for the 2012 Super Bowl commercials. Super Bowl 2012 | Adweek www.adweek.com All the latest news and videos, plus a live blog during the game.
Jason Wu's muse makes mischief in the Target spot launching his collection.
26.01.2012,
ADWeek
Jason Wu's muse makes mischief in the Target spot launching his collection. Ad of the Day: Target www.adweek.com Hope you've all recovered from Missoni-mania, because it's time for another Target designer collaboration!
Consolidates $3 billion account with Aegis agency.
25.01.2012,
ADWeek
Consolidates $3 billion account with Aegis agency. GM Taps Carat for Global Media Planning and Buying www.adweek.com Carat has kicked off 2012 with a much anticipated win. On Tuesday, General Motors announced that it had selected Carat, a media agency part of Aegis Media, to handle its global media operations.
Cisco goes back to its roots with anthropomorphic robots.
25.01.2012,
ADWeek
Cisco goes back to its roots with anthropomorphic robots. Ad of the Day: Cisco www.adweek.com In a sweeping new campaign from OgilvyWest, the San Jose, Calif., company returns to the b-to-b space as it talks to its enterprise customer base and once again presents itself as a technology thought leader in the face of a growing number of rivals.
The top 10 brands of 2011, according to the YouGov BrandIndex.
25.01.2012,
ADWeek
The top 10 brands of 2011, according to the YouGov BrandIndex. Data Points: Sandwich Hero www.adweek.com Who was No. 1?
Q&A: Joan Rivers on her reality show, comediennes and the Oscar nominations.
25.01.2012,
ADWeek
Q&A: Joan Rivers on her reality show, comediennes and the Oscar nominations. Joan Rivers Can Talk www.adweek.com "As the country gets more and more desperate, as life gets crueler and darker, you need comedy to brighten everything up."
Inside Google's crazy 3-D gyroscope labyrinth ad for Google Maps.
24.01.2012,
ADWeek
Inside Google's crazy 3-D gyroscope labyrinth ad for Google Maps. The Spot: Google's Gyroscope www.adweek.com Venables Bell takes Google Maps on its own fanciful voyage from virtual 2-D interface to giant 3-D cube.
Agency veteran Jim Ferguson enters an election arena that's been tough on creati...
24.01.2012,
ADWeek
Agency veteran Jim Ferguson enters an election arena that's been tough on creatives. Adman Hitches A Ride With the Romney Camp www.adweek.com In a typically frank interview, Ferguson, a 57-year-old Texan known for his colorful use of language, acknowledged his swing and miss with Bush but said it was already different this time around.
Tim Nudd recalls some brilliant but somewhat overlooked Super Bowl spots.
24.01.2012,
ADWeek
Tim Nudd recalls some brilliant but somewhat overlooked Super Bowl spots. Campaign Trails: 7 Super Bowl Ad Underdogs
The E*Trade baby is back. As best man at a wedding, he calms the groom's nerves.
24.01.2012,
ADWeek
The E*Trade baby is back. As best man at a wedding, he calms the groom's nerves. Ad of the Day: E*Trade www.adweek.com ETrade's new investing tool is so easy to use, even the E*Trade baby's man-child of a best friend can do it. Maybe.
Havas CEO David Jones on advertising and social responsibility.
24.01.2012,
ADWeek
Havas CEO David Jones on advertising and social responsibility. Do the Right (Smart) Thing www.adweek.com Ignoring social responsibility is no longer an option for companies thanks to social media, Jones says. Bonus insight: Maybe advertising isn’t so evil either.
FX is out with 1,700 pre-sales packages even before 'Anger Management' pilot is...
23.01.2012,
ADWeek
FX is out with 1,700 pre-sales packages even before 'Anger Management' pilot is shot. FX Rushes Charlie Sheen Sitcom to Market www.adweek.com For all the uncertainty hanging over the forthcoming Charlie Sheen comedy Anger Management, the cable network FX is already taking the show to market.
Adweek names media and PR agencies of the year.
23.01.2012,
ADWeek
Adweek names media and PR agencies of the year. Agency of the Year www.adweek.com Adweek's Global Media Agency of the Year, U.S. Media Agency of the Year and PR Agency of the Year represent the most successful, most innovative and most buzzworthy shops around.
Is new Yahoo CEO Scott Thompson ready for Wall Street and Mad Ave?
23.01.2012,
ADWeek
Is new Yahoo CEO Scott Thompson ready for Wall Street and Mad Ave? Quick-Draw CEO at Yahoo www.adweek.com For his sake, newly minted Yahoo CEO Scott Thompson better be a quick study. The former PayPal chief is expected to make his debut during the company’s earnings call Tuesday, just two weeks after taking over the reins and a week after co-founder Jerry Yang’s resignation.
Mercedes thanks the airbag as it tries to kill it.
23.01.2012,
ADWeek
Mercedes thanks the airbag as it tries to kill it. Ad of the Day: Mercedes www.adweek.com It's a little odd to build an ad around receding technology. But that's just what Mercedes attempts in this new spot, titled "Thanks, Airbag," from German agency Jung von Matt.
MEC North America CEO on learning to like being in the top job.
23.01.2012,
ADWeek
MEC North America CEO on learning to like being in the top job. First Mover: Marla Kaplowitz www.adweek.com "If you talk to anyone I’ve known for a long time, they will tell you I always said I didn’t want to be a CEO."
Cable net to promote 'Swamp People' in big game.
20.01.2012,
ADWeek
Cable net to promote 'Swamp People' in big game. History Goes Long With Super Bowl Buy www.adweek.com Red-hot cable net History is placing a big wager on the Super Bowl, plunking down millions for a 30-second spot in the NFL’s showcase game.
A group of AOL defectors take on their former employer.
20.01.2012,
ADWeek
A group of AOL defectors take on their former employer. Portrait: The Verge www.adweek.com Tech pubs are in no short supply, but that meant nothing to Josh Topolsky and his co-workers last March when they left AOL’s Engadget for a rival startup.
After 14 years, Priceline sends William Shatner's Negotiator character to a fier...
20.01.2012,
ADWeek
After 14 years, Priceline sends William Shatner's Negotiator character to a fiery death. Ad of the Day: Priceline www.adweek.com All good things must come to an end—even William Shatner.
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