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NBC's Broadway baby puts up big numbers in its debut.

07.02.2012, ADWeek

NBC's Broadway baby puts up big numbers in its debut. 'Smash' Strikes a Chord with Viewers www.adweek.com NBC’s dogged promotional push for its new Broadway drama, Smash, appears to have paid off, as Monday night’s premiere delivered the season’s highest ratings in the 10 pm slot.

The full story behind Deutsch and VW's Star Wars sequel.

06.02.2012, ADWeek

The full story behind Deutsch and VW's Star Wars sequel. The Spot: Return of the Jedi www.adweek.com For months, Volkswagen and Deutsch debated whether—and then how—to do a sequel to "The Force," their runaway hit from the 2011 Super Bowl, for the 2012 game.

See all the Super Bowl ads again, and browse through the transcript of our live...

06.02.2012, ADWeek

See all the Super Bowl ads again, and browse through the transcript of our live blog from Sunday night. Super Bowl 2012 | Adweek www.adweek.com

This week's cover story: To use or not to use a real name on the Web is not alwa...

06.02.2012, ADWeek

This week's cover story: To use or not to use a real name on the Web is not always a user's prerogative. But maybe it should be. The Internet Identity Crisis www.adweek.com As the arguments continue to make headlines and blog posts, an important issue for marketers is often overlooked: Are real names better for online advertising?

See Philip Seymour Hoffman's first ads as a commercial director. For a regional...

06.02.2012, ADWeek

See Philip Seymour Hoffman's first ads as a commercial director. For a regional bank. Ad of the Day: People's United Bank www.adweek.com It's not every day that an Oscar-winning actor, at age 44, decides he wants to direct his first TV commercials—and for an unglamorous brand, at that.

From comedy to drama, our favorite spots from Sunday night.

06.02.2012, ADWeek

From comedy to drama, our favorite spots from Sunday night. The 5 Best Commercials of Super Bowl XLVI www.adweek.com Given the sheer number of car companies that advertised on Super Bowl XLVI, perhaps it's no surprise that a pair of auto spots finished tops in Adweek's picks for best ads of the night. What's interesting is how different they are.

As three Demand Media founders exit, some wonder whether quality, social-oriente...

06.02.2012, ADWeek

As three Demand Media founders exit, some wonder whether quality, social-oriented publishers have bested low-cost, search-driven content. Has Social Media Made Search-Driven Publishing Less Relevant? www.adweek.com The growing importance of social media, coupled with the powerful wrath of Google, have shaken the once-hot world of cheap search-driven publishing.

Adweek and Draftfcb present The New America, covering the impact of the U.S. Cen...

06.02.2012, ADWeek

Adweek and Draftfcb present The New America, covering the impact of the U.S. Census on marketers and media. The New America | Adweek www.adweek.com The makeup of the U.S. population is changing. How can marketers better reach The New America? Census news and analysis from Adweek and Draftfcb.

Happy Super Bowl Sunday! Join Adweek and lots of special guests after 6 pm ET as...

05.02.2012, ADWeek

Happy Super Bowl Sunday! Join Adweek and lots of special guests after 6 pm ET as we live-blog the 2012 commercials. Super Bowl 2012 | Adweek www.adweek.com Welcome to Adweek's live blog of the ads of Super Bowl XLVI. I'm Tim Nudd of Adweek, and I'll be narrating the festivities, with input starting around 6 p.m. ET from my Adweek colleagues, top advertising creatives, and some other friends of ours.

Roscoe Tanner in 1974 vs. Rafael Nadal in 2011. Tennis stars move beyond the sne...

03.02.2012, ADWeek

Roscoe Tanner in 1974 vs. Rafael Nadal in 2011. Tennis stars move beyond the sneaker. Perspective: The Backhand Boys www.adweek.com From relatively humble beginnings as the endorsers of sports equipment, famous athletes now rank with Hollywood stars in terms of promotional power—and they’re often flogging upscale brands that have nothing to do with sports.

More final creative ahead of Sunday's game.

03.02.2012, ADWeek

More final creative ahead of Sunday's game. E*Trade and Century 21 Release Their Super Bowl :30s www.adweek.com It's been quite amazing how many finished Super Bowl spots, not just teasers, have been released online before this year's game. This morning we have two more 30-second spots.

Chevy to diss Ford is Sunday's Super Bowl.

03.02.2012, ADWeek

Chevy to diss Ford is Sunday's Super Bowl. Chevy Guys Live, Ford Guys Die in Silverado's Super Bowl Ad www.adweek.com The Mayan apocalypse, scheduled for this year, has happened, and only Chevy truck owners have survived. (Ford owners never stood a chance.)

Join us on Sunday for advertising's biggest night.

03.02.2012, ADWeek

Join us on Sunday for advertising's biggest night. Adweek to Live Blog the Commercials of Super Bowl XLVI www.adweek.com You might thing you've already seen most of the commercials from this Sunday's Super Bowl. And you wouldn't be wrong. But why not watch the ads again—this time during the game, with live commentary from Adweek and our special guests.

Peterson Milla Hooks brings its poppy visual style to JCPenney's rebranding.

03.02.2012, ADWeek

Peterson Milla Hooks brings its poppy visual style to JCPenney's rebranding. Ad of the Day: JCPenney www.adweek.com The retail giant is out with a string of ads from one of its new agencies, Peterson Milla Hooks, espousing its promise to offer "fair and square" prices (a pun on its new logo) without complicated sales gimmicks.

BBDO crafts inspirational spots with employees.

02.02.2012, ADWeek

BBDO crafts inspirational spots with employees. General Electric Joins Super Bowl Lineup With Pair of :45s www.adweek.com General Electric is jumping into this year's Super Bowl lineup with the two :45s below, focusing on GE employees and how the company helps keep the economy moving and other businesses humming.

Car giant looks to cleave TV costs.

02.02.2012, ADWeek

Car giant looks to cleave TV costs. General Motors Opts Out of Q2 Upfront Buys www.adweek.com General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second quarter upfront commitments.

The year of the anti-teaser continues, as Kia unveils a 90-second version of its...

02.02.2012, ADWeek

The year of the anti-teaser continues, as Kia unveils a 90-second version of its Super Bowl :60. Kia Throws Everything but the Kitchen Sink Into Super Bowl Ad www.adweek.com Created by David&Goliath and director Noam Murro, it features Adriana Lima, Mötley Crüe, Chuck Liddell, bull rider Judd Leffew, fairy dust, thousands of bikini-clad women, pyrotechnics, two lumberjacks sawing a giant sandwich in half.

Company’s ad revenue hit $3.2 billion in 2011.

02.02.2012, ADWeek

Company’s ad revenue hit $3.2 billion in 2011. Advertising Fuels Facebook's Monster $5 Billion IPO www.adweek.com Even though Facebook has barely gotten started when it comes to advertising, the company can thank Madison Avenue for the stunning $5 billion initial public offering (IPO) it filed on Wednesday.

Wenner Media site will emphasize gear, travel recommendations.

02.02.2012, ADWeek

Wenner Media site will emphasize gear, travel recommendations. 'Men's Journal' to Relaunch Site with Product Focus www.adweek.com After overhauling RollingStone.com in 2010, Wenner Media is turning its attention to another publication with a less-than-impressive Web presence: Men’s Journal, whose current site is more of an afterthought to the magazine than a standalone digital destination.

David Lynch brews up another unsettling spot for his own brand of coffee.

02.02.2012, ADWeek

David Lynch brews up another unsettling spot for his own brand of coffee. Ad of the Day: David Lynch Coffee www.adweek.com It doesn't exactly make you want to go out and grab a cup of java, unless you prefer yours with a side of sheer dread. But that's Lynch for you.

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