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Cary Fukunaga's expansive launch spot for the PS Vita.

21.02.2012, ADWeek

Cary Fukunaga's expansive launch spot for the PS Vita. Ad of the Day: Sony PS Vita www.adweek.com 180 Amsterdam turns the world into a playground for the new handheld console.

Why Oscar still matters.

20.02.2012, ADWeek

Why Oscar still matters. I'm Still Big—It's the Pictures That Got Small www.adweek.com Despite sagging ratings, bad hosts and ambivalence about unheard-of nominees, the Oscars remain golden with advertisers.

Retailers were among the first to join the social scrapbooking site. But markete...

20.02.2012, ADWeek

Retailers were among the first to join the social scrapbooking site. But marketers will soon realize they’d better start pinning, too. Brands Pinning It On Pinterest www.adweek.com Pinterest, the scrapbooking site that’s suddenly on everyone’s lips, is like a gift from the social media gods for style-conscious retailers.

YouTube crowns its Super Bowl Ad Blitz winner.

20.02.2012, ADWeek

YouTube crowns its Super Bowl Ad Blitz winner. M&M's Wins YouTube's Super Bowl Ad Blitz Contest www.adweek.com M&M's "Just My Shell" commercial from BBDO New York, introducing the new Ms. Brown character, was crowned the winner of YouTube's 2012 Ad Blitz, in which the site's users voted for their favorite commercials from Super Bowl XLVI.

Infographic: The apps people can't live without.

17.02.2012, ADWeek

Infographic: The apps people can't live without. An App for That | Adweek www.adweek.com People use their phones to entertain themselves and stay connected, but most of all, they put them to practical use.

Lexus builds a racetrack shaped like Sports Illustrated swimsuit model Tori Prav...

17.02.2012, ADWeek

Lexus builds a racetrack shaped like Sports Illustrated swimsuit model Tori Praver's body. Ad of the Day: Lexus www.adweek.com Automobiles and women in skimpy clothing. They've been together probably since cavemen finished chiseling the first stone wheel.

Bullish network boss sees record rates for NFL gem.

16.02.2012, ADWeek

Bullish network boss sees record rates for NFL gem. CBS's Moonves Eyes $4 Million Super Bowl Spot www.adweek.com CBS Corp. skipper Les Moonves on Wednesday made a bold prediction about the broadcaster’s Super Bowl prospects, telling investors that his sales team will set an all-time unit cost record in 2013.

Experienced YouTube producers topping big media companies as YouTube's original...

16.02.2012, ADWeek

Experienced YouTube producers topping big media companies as YouTube's original content strategy kicks in. YouTube Natives Topping Big Names Early On www.adweek.com Guess which companies are having early success as part of YouTube’s massive 96-channel roll out? The ones that have done it before.

Golf isn't as boring when you're whacking balls off a Las Vegas skyscraper.

16.02.2012, ADWeek

Golf isn't as boring when you're whacking balls off a Las Vegas skyscraper. Ad of the Day: Callaway www.adweek.com Callaway and Factory Design Labs boldly chose to take the Michael Bay approach in its new campaign for the new RAZR family of irons.

10 of Adweek's favorite apps.

15.02.2012, ADWeek

10 of Adweek's favorite apps. Recent Downloads www.adweek.com Whether for smartphones or tablets, Android or Apple, here are some of our favorite mobile apps (at least since we last checked the App Store).

Latest Kayak.com spot finds the funny in brain surgery.

15.02.2012, ADWeek

Latest Kayak.com spot finds the funny in brain surgery. Ad of the Day: Kayak.com www.adweek.com For its latest Kayak.com commercial, Barton F. Graf 9000 and director Harold Einstein fall back on that timeless old comedy chestnut—the grotesque medical experiment.

Hasbro and its love of nerds.

15.02.2012, ADWeek

Hasbro and its love of nerds. Like an Adult in Toy Store: Hasbro Shows Off Its Wares to Collectors www.adweek.com The Hasbro Fan Media day at New York's annual Toy Fair is more or less what it sounds like - a motley collection of bloggers, amateur photographers and fan site administrators whose interest in Hasbro extends well beyond the professional. They are, in a word, nerds, and Hasbro loves them very much.

Inside Samsung's anti-Apple ads, including that crazy Super Bowl spot by Bobby F...

14.02.2012, ADWeek

Inside Samsung's anti-Apple ads, including that crazy Super Bowl spot by Bobby Farrelly. The Spot: Freeing the Fanboys www.adweek.com With Apple's position in the smartphone market strong and getting stronger, Samsung has been trying to siphon off share by humorously portraying its rival's fans as slaves to an unseeing sheep mentality.

Stacy Green, Will You Marry Me? (Infographic)

14.02.2012, ADWeek

Stacy Green, Will You Marry Me? (Infographic) Man Proposes to Woman Using an Infographic www.adweek.com The data don't lie—Stacy Green appears to be sheer perfection.

As publisher tightens pact with the e-tailer, the trick will be to maintain its...

14.02.2012, ADWeek

As publisher tightens pact with the e-tailer, the trick will be to maintain its editorial independence. Hearst to Link Digital Editions With Amazon www.adweek.com Is it a magazine—or catalogue? Magazines have been increasingly blurring the line between editorial and commerce, lending their names to products and shopping sites. Now, computer tablets and e-readers are making it more tempting to bridge that gap.

This Valentine's Day, love is in the air … at Whole Foods.

14.02.2012, ADWeek

This Valentine's Day, love is in the air … at Whole Foods. Ad of the Day: Whole Foods Market www.adweek.com If you're an awkward, love-starved guy pushing 30, Whole Foods wants to help you find a date.

Google's Jason Spero on why businesses' mobile websites are behind the curve.

14.02.2012, ADWeek

Google's Jason Spero on why businesses' mobile websites are behind the curve. Jason Spero: Mobile Evangelist www.adweek.com As the mobile ad industry gets bigger, Google’s Jason Spero is charged with keeping his company on top. He talks about what’s ahead.

Confused about Kraft's latest product? Don't worry, its spokesmascot is too.

13.02.2012, ADWeek

Confused about Kraft's latest product? Don't worry, its spokesmascot is too. Ad of the Day: Kraft MilkBite Bars www.adweek.com Everyone likes talking-food mascots—they're so full of joy and spirit and love for life. But as it turns out, they're still quite likable when they're full of worry, angst and existential dread.

Creative has come a long way—and despite some new innovations, it still has a lo...

13.02.2012, ADWeek

Creative has come a long way—and despite some new innovations, it still has a long way to go. Do Mobile Ads Still Suck? www.adweek.com Steve Jobs was fond of hyperbole. But two years ago, when he declared that “mobile ads suck,” the industry didn’t exactly come back with a flood of counterarguments.

Location-based technology will redefine behavioral targeting, maybe sooner than...

13.02.2012, ADWeek

Location-based technology will redefine behavioral targeting, maybe sooner than you think. Where Are You Going, Where Have You Been? www.adweek.com That future in which a bus-shelter ad equipped with geofencing technology scans your smartphone as you stroll by—inviting you to, say, a free latte or a cut-rate back rub—may not be so far off after all.

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