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Nike is the first brand to buy in.

16.04.2015, ADWeek

Nike is the first brand to buy in. Tumblr Debuts New Ad That Sits at the Top of Users' Dashboards for 24 Hours www.adweek.com Tumblr today is releasing an ad product called Sponsored Day that allows marketers to appear at the top of viewers' dashboards for a 24-hour period.

Hashtag blessed.

16.04.2015, ADWeek

Hashtag blessed. Ad of the Day: Hefty Cups Turn Ordinary Moms Into Slang-Spewing Party Animals www.adweek.com Havas Worldwide on fleek.

Cool effects on this one.

16.04.2015, ADWeek

Cool effects on this one. Bikes Ride Themselves in This Heart-Pounding Ad for Cycling in Canada www.adweek.com You just have to "Hop on."

National Geographic Channel is getting into comedy.

16.04.2015, ADWeek

National Geographic Channel is getting into comedy. National Geographic Channel Brings Back Explorer, Partners with GE and Gets Funny www.adweek.com Science and comedy highlight Nat Geo's programming.

Bacardi spends about $175 million globally on media.

15.04.2015, ADWeek

Bacardi spends about $175 million globally on media. Bacardi Consolidates Global Creative and Media for Its Major Liquor Brands www.adweek.com BBDO and OMD win without a review.

Who will consumers trust—bloggers or brands?

15.04.2015, ADWeek

Who will consumers trust—bloggers or brands? 'Food Babe' Debacle Underscores Crisis of Credibility Surrounding What We Eat www.adweek.com A recent Gawker article attacked the Food Babe for misinformation.

Plus, great marketing for his new drama on Crackle.

15.04.2015, ADWeek

Plus, great marketing for his new drama on Crackle . Dennis Quaid's Viral Freak-Out Was Just a Funny or Die Stunt www.adweek.com Dennis Quaid hinted Tuesday that a viral video which appeared to show him having a meltdown might have been a joke. Well, it turns out it was.

Pay particularly attention to the ghoulish bottle.

15.04.2015, ADWeek

Pay particularly attention to the ghoulish bottle. A-B InBev Throws a Masquerade Party in Stylish First Ad for Oculto Lager www.adweek.com High-alcohol brew gets mysterious intro.

No more avatars. Guitar Hero just upped the ante.

15.04.2015, ADWeek

No more avatars. Guitar Hero just upped the ante. Guitar Hero Live's Crazy Trailer Puts You on Stage in Front of a Real Crowd www.adweek.com Guitar Hero Live isn't a virtual reality experience, but in terms of immersion, it's the next best thing, according to the just-released game trailer from 72andSunny. The game and the trailer were both created with live-action film. You perform in a real band, in front of real crowds who react in re…

Carlsberg makes Londoners happy with a billboard that gives out free beer - http...

15.04.2015, ADWeek

Carlsberg makes Londoners happy with a billboard that gives out free beer - http://adweek.it/1D1Zstq

Take a tour of Sandow's meticulously curated space.

15.04.2015, ADWeek

Take a tour of Sandow's meticulously curated space. Sandow's N.Y. Office Packs Style Into Every Corner www.adweek.com

Plus, a coffee table book that doubles as furniture.

15.04.2015, ADWeek

Plus, a coffee table book that doubles as furniture. This Week’s Must-Haves: a GPS-Connected Bike Pedal and Apple Watch Accessories www.adweek.com

In just three tries.

15.04.2015, ADWeek

In just three tries. Whoa, Sony Trained This Octopus to Take Photos of Visitors to Its Aquarium www.adweek.com Holy mackerel, this octopus can use a camera!

The North Face faces some stiff competition.

15.04.2015, ADWeek

The North Face faces some stiff competition. The North Face Wants to Own the Athlete Market and Beat Big Names Like Nike and Adidas www.adweek.com 'Four-season, year-round brand' launches new campaign.

Tom Hanks, Don Rickles and Oprah Winfrey are just some of the guests lined up fo...

14.04.2015, ADWeek

Tom Hanks, Don Rickles and Oprah Winfrey are just some of the guests lined up for the Late Show with David Letterman . With 28 Shows Left for Letterman, a Star-Studded Guest Line Up is Planned www.adweek.com Find out who'll be among Dave's last Late Show guests.

Superhero your beard.

14.04.2015, ADWeek

Superhero your beard. Gillette Innovation Explodes With Iron Man, Hulk, Captain America and Thor Razors www.adweek.com Fun spoof of category's clichés.

Spoilers, obviously.

14.04.2015, ADWeek

Spoilers, obviously. Dumb Ways to Die, Game of Thrones Edition, Chronicles Show's Notable Demises Thus Far www.adweek.com Plenty of untimely ends.

Cover Story: James Patterson conquers the Hollywood jungle with his latest TV th...

14.04.2015, ADWeek

Cover Story: James Patterson conquers the Hollywood jungle with his latest TV thriller - http://adweek.it/1NvY7GC

JJ Watt's 'box jump' clip already has 2 million views on Facebook.

14.04.2015, ADWeek

JJ Watt 's 'box jump' clip already has 2 million views on Facebook. J.J. Watt Creates Immediate Buzz for Reebok With a DIY Video www.adweek.com The defensive end knows how to make a training clip.

Pepsi will control beverage rights for all four major professional sports leagues.

14.04.2015, ADWeek

Pepsi will control beverage rights for all four major professional sports leagues. NBA Ditches Coke for Pepsi After a 30-Year Partnership www.adweek.com Pepsi gets beverage rights for all 4 major sports leagues.

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