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ADWeek bogi, sissekandeid 5645
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The 'Fashion Police' star can't get enough of those crazy Kardashians.
02.03.2012,
ADWeek
The 'Fashion Police' star can't get enough of those crazy Kardashians. Information Diet: Giuliana Rancic bit.ly "I love reality—I feel like if it’s not real, why watch it? I’m not into scripted shows like I used to be."
VIDEO: Lori Senecal of kbs&p explains her digital marketing strategies.
02.03.2012,
ADWeek
VIDEO: Lori Senecal of kbs&p explains her digital marketing strategies. Big Players, Big Ideas: Lori Senecal bit.ly
Pharma boutique Help Remedies does crazy spot for bandages that recruit bone-mar...
02.03.2012,
ADWeek
Pharma boutique Help Remedies does crazy spot for bandages that recruit bone-marrow donors. Ad of the Day: Help Remedies www.adweek.com The ad encourages appreciation for the sharp objects that cause accidental cuts, thereby allowing you to use Help's kit to register to become a donor.
Turn it up to 11 with No Room for Rockstars, Last Days Here and this week's othe...
02.03.2012,
ADWeek
Turn it up to 11 with No Room for Rockstars, Last Days Here and this week's other opening movies. Trailer Mash 03 02 12 www.youtube.com
Adweek's Andrew McMains on Kraft's newfound love for funky ad characters.
01.03.2012,
ADWeek
Adweek's Andrew McMains on Kraft's newfound love for funky ad characters. Agency Action: Kraft Gets Kool www.youtube.com
New shows set for later this year on the Hasbro/Discovery joint venture cable ne...
01.03.2012,
ADWeek
New shows set for later this year on the Hasbro/Discovery joint venture cable network. The Hub Seals the Deal for 'Care Bears' CGI Reboot, Christopher Pike's... bit.ly The Care Bears are coming to The Hub, and here's the million dollar question: With names like Funshine Bear, Tenderheart Bear and Harmony Bear, how...
VIDEO: Lori Senecal explains her digital marketing strategies.
01.03.2012,
ADWeek
VIDEO: Lori Senecal explains her digital marketing strategies. Big Players, Big Ideas: Lori Senecal bit.ly
Agency aims to make marketing more relevant to household purchase makers.
01.03.2012,
ADWeek
Agency aims to make marketing more relevant to household purchase makers. Portrait: Womenkind bit.ly
The Guardian imagines the Three Little Pigs as a modern news story in BBH London...
01.03.2012,
ADWeek
The Guardian imagines the Three Little Pigs as a modern news story in BBH London's brilliant new ad. Ad of the Day: The Guardian www.adweek.com It's a bit shocking that a newspaper—that symbol of supreme irrelevance—has delivered one of the most bracingly, brilliantly relevant ads of 2012 so far.
She's tall, young, blonde and saucy. And she's been selling brands for over half...
01.03.2012,
ADWeek
She's tall, young, blonde and saucy. And she's been selling brands for over half a century. Perspective: Blonde Ambition bit.ly Question: What does a bottle of Pepsi from 1957 have in common with a pricey pair of Guess jeans in 2012? Answer: Pretty much nothing—except for...
VIDEO: Leo Burnett CCO Susan Credle on women in the ad industry and the future o...
29.02.2012,
ADWeek
VIDEO: Leo Burnett CCO Susan Credle on women in the ad industry and the future of creativity. Big Players, Big Ideas: Susan Credle bit.ly
What keeps women from climbing the corporate ladder all the way up?
29.02.2012,
ADWeek
What keeps women from climbing the corporate ladder all the way up? Charlotte Beers: Lonely at the Top | Adweek bit.ly She’s one of the few females to run a major ad agency. But Charlotte Beers is also known for some more colorful moments: like the time she took...
Today in quirky spokescreatures: lactose-intolerant hedgehogs.
29.02.2012,
ADWeek
Today in quirky spokescreatures: lactose-intolerant hedgehogs. Ad of the Day: Lactofree www.adweek.com "Hedgehogs are a gift from the advertising gods," says Hollie Newton, the W+K creative behind the Arla spot. "They are lactose intolerant, wonderful and very sweet."
Bewkes talks future of VOD at Deutsch Bank conference.
29.02.2012,
ADWeek
Bewkes talks future of VOD at Deutsch Bank conference. Time Warner CEO Pushes TV Everywhere as a Necessity for VOD, Cable... bit.ly Time Warner chairman and CEO Jeff Bewkes isn't exactly known for his shyness on the subject of streaming video on demand services, having referred...
Adweek Women's Issue: Finally, women can be armed without sacrificing style.
28.02.2012,
ADWeek
Adweek Women's Issue: Finally, women can be armed without sacrificing style. Smith & Wesson to Lock 'n' Load Fall Fashions www.adweek.com Somewhere between 15 million and 20 million American women have something unexpected in common: They all own guns. But a quick visit to the local sporting goods store reveals something else these women have in common: nothing stylish to wear while packing heat.
Adweek Women's Issue: 10 emerging female-founded startups you should know.
28.02.2012,
ADWeek
Adweek Women's Issue: 10 emerging female-founded startups you should know. Women Who Go Their Own Way www.adweek.com Total parity in boardrooms and C-suites may still be elusive, but a growing number of women entrepreneurs are striking out on their own and showing that they’ve got the chops to launch some kick-ass companies.
Gap Inc.'s Athleta builds a brand around a manifesto: "Power to the She."
28.02.2012,
ADWeek
Gap Inc.'s Athleta builds a brand around a manifesto: "Power to the She." The Spot: She's Gotta Have It www.adweek.com "The whole world is telling women to slow down and take time for themselves. This is the opposite of that. This is like, you know what? No. Keep pushing. There's beauty in overdoing it."
Adweek Women's Issue: Pinterest is driving lots of traffic to monthlies, but is...
28.02.2012,
ADWeek
Adweek Women's Issue: Pinterest is driving lots of traffic to monthlies, but is it fulfilling its potential? Pinterest: The New Facebook For Lifestyle Magazines www.adweek.com While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand out.
This Friday 3/2 is the final deadline for 2012 CLIO Awards entries. Submit today!
28.02.2012,
ADWeek
This Friday 3/2 is the final deadline for 2012 CLIO Awards entries. Submit today! CLIO Awards www.clioawards.com
TED goes long with 2012 Ads Worth Spreading winners.
28.02.2012,
ADWeek
TED goes long with 2012 Ads Worth Spreading winners. TED's 2012 'Ads Worth Spreading' Winners: Longer Ads Rule Again www.adweek.com For its Ads Worth Spreading contest, the organization continually chooses un-ad-like advertisements that are much lengthier than your typically TV commercial—and often never appear on TV at all.
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