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A class-action suit might halt marketing brand-name drugs via subsidy coupons.

19.03.2012, ADWeek

A class-action suit might halt marketing brand-name drugs via subsidy coupons. Big Pharma's Jagged Little Pill bit.ly As acting counsel of DC 37, a New York-based union health plan that covers 313,000 members, Audrey Browne is naturally hyperconscious of the rising...

Regional sports nets are already hitting sales home runs as MLB's new season stirs.

19.03.2012, ADWeek

Regional sports nets are already hitting sales home runs as MLB's new season stirs. Game Time: Let's Play Ball bit.ly It may be one of the hoariest clichés associated with a sport that’s already lousy with them, but it’s hard to find fault in the old saw that hope...

Andrew Cracknell looks beyond the clichés to the creative revolution.

19.03.2012, ADWeek

Andrew Cracknell looks beyond the clichés to the creative revolution. Much More Than 'Mad Men' bit.ly Overlooked in the three-martini Madison Avenue lunching of TV’s fictional Sterling Cooper agency is arguably a more intoxicating story: the...

Dumage.com serves as a microcosm of the industry's many ills.

19.03.2012, ADWeek

Dumage.com serves as a microcosm of the industry's many ills. The Problem With Online Advertising Is That There Are So Many Problems www.adweek.com Want to know why many big brand advertisers are still seriously wary of the Internet? Just check out Dumage.com.

Diet Coke's new creative director, Jean Paul Gaultier, whips marionettes into sh...

16.03.2012, ADWeek

Diet Coke's new creative director, Jean Paul Gaultier, whips marionettes into shape in the brand's odd new videos. Ad of the Day: Diet Coke www.adweek.com Diet soda is one of the few substances scientifically known to be ingested by fashion models. So, it's not completely off the wall that Jean Paul Gaultier has been named creative director for Diet Coke in Europe.

The BBDO CEO wants to tell you a story.

15.03.2012, ADWeek

The BBDO CEO wants to tell you a story. Big Players, Big Ideas: Andrew Robertson www.adweek.com

Samsung, Chevrolet, Foursquare lead the pack in SXSW buzz in exclusive NetBase s...

15.03.2012, ADWeek

Samsung, Chevrolet, Foursquare lead the pack in SXSW buzz in exclusive NetBase study. SXSW Roundup: Analyzing the Social Media Chatter www.adweek.com The South by Southwest Interactive conference is over, but a few top brands and companies left a considerable trail of social media chatter in their wake.

WEBINAR: 3/21 - 2PM ET. New tactics for engaging the public, targeting voters an...

15.03.2012, ADWeek

WEBINAR: 3/21 - 2PM ET. New tactics for engaging the public, targeting voters and spending campaign dollars more efficiently. Click to register. Advertising in an Election Year: What Political Marketers Should Know event.on24.com

Puma returns to form with Droga5's latest 'After Hours Athlete' spot.

15.03.2012, ADWeek

Puma returns to form with Droga5's latest 'After Hours Athlete' spot. Ad of the Day: Puma www.adweek.com This time, the spot has a message: Turn off the reality TV and go out into the night.

Company to unveil redesigned profile pages soon.

14.03.2012, ADWeek

Company to unveil redesigned profile pages soon. Pinterest Founder: Early Adoption Works Differently Now bit.ly There’s no shortage of blinking display ads and giant billboards telling people what they want, but Pinterest co-founder Ben Silbermann said there...

Inforgraphic: Hispanics in the U.S. use many devices to go online, but they're m...

14.03.2012, ADWeek

Inforgraphic: Hispanics in the U.S. use many devices to go online, but they're more likely to own high-tech gadgets than non-Hispanics. Data Points: Tech Set bit.ly Advertisers need to keep many factors in mind when marketing to Hispanics, and technology is a key one of them. Hispanics are early adopters of the...

'Two and a Half Men' renewal likely, costly.

14.03.2012, ADWeek

'Two and a Half Men' renewal likely, costly. Of Price and Men: Kutcher, Lorre Ponder 10th Season bit.ly Ashton Kutcher played it coy when asked if Two and a Half Men would be renewed for a 10th season, but the Nielsen ratings say Walden Schmidt is a...

Agency vet discusses her new book on the lives of '60s Mad Women.

14.03.2012, ADWeek

Agency vet discusses her new book on the lives of '60s Mad Women. Fast Chat: Jane Maas bit.ly Jane Maas would like to be counted among the founding mothers of advertising.

Founder Manny Vidal explains that passion is the secret of his success.

14.03.2012, ADWeek

Founder Manny Vidal explains that passion is the secret of his success. New Model Agency: The Vidal Partnership bit.ly

A new, more obnoxious way of getting you to silence your cell phone at the movies.

14.03.2012, ADWeek

A new, more obnoxious way of getting you to silence your cell phone at the movies. Ad of the Day: Orange www.adweek.com The U.K. telecom scores points off our very own Transportation Safety Administration in the silence-your-cell-phone ad below from Fallon London, now running in British cinemas.

HISPANIC ISSUE: Univision and Telemundo still dominate Hispanic TV, but a rash o...

13.03.2012, ADWeek

HISPANIC ISSUE: Univision and Telemundo still dominate Hispanic TV, but a rash of start-up channels is about to make things a lot noisier. TV Bebé Boom | Adweek bit.ly Call it the Hispanic TV baby boom. For decades, the biggest player in the game has been Univision, and while that’s not going to change anytime...

HISPANIC ISSUE: English-language mag nixes family-friendly approach.

13.03.2012, ADWeek

HISPANIC ISSUE: English-language mag nixes family-friendly approach. 'Cosmo Latina' Takes Aim At Bicultural Readers bit.ly When Hearst Magazines launches Cosmopolitan Latina in May, it will target an audience that brands are growing increasingly aware of: the millions...

HISPANIC ISSUE: New AHAA chairman on dollars and sense of spending in the Hispan...

13.03.2012, ADWeek

HISPANIC ISSUE: New AHAA chairman on dollars and sense of spending in the Hispanic market. First Mover: Roberto Orci bit.ly "For marketers, it’s more important to understand our culture than our language because they can reach us in Spanish or English or even Spanglish."

HISPANIC ISSUE: Salma Hayek's bilingual "Got milk?" campaign covers its demograp...

13.03.2012, ADWeek

HISPANIC ISSUE: Salma Hayek's bilingual "Got milk?" campaign covers its demographic bases while transcending them, too. The Spot: Dairy Queen www.adweek.com Deutsch felt it was time to expand beyond a demographic focus to an occasionbased approach, based around the natural times of day to drink milk— beginning with the first meal of the day.

HISPANIC ISSUE: Ahead of Univision's upfront tour, network svp Cynthia Ashworth...

13.03.2012, ADWeek

HISPANIC ISSUE: Ahead of Univision's upfront tour, network svp Cynthia Ashworth spills exclusive news: the combining of the company's broadcast and digital brand-integration groups. Univision's Strategic Shift bit.ly To better serve advertisers with content tie-ins that span the network’s TV, radio, online and mobile platforms, Univision has married its...

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