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ADWeek bogi, sissekandeid 5645
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KIDS ISSUE: Mom used to buy Band-Aids because Junior had a cut. Now she buys the...
29.03.2012,
ADWeek
KIDS ISSUE: Mom used to buy Band-Aids because Junior had a cut. Now she buys them because Junior likes "Cars." Perspective: Of Human Bandage www.adweek.com Band-Aids aren’t really a children’s brand, but kids’ perennial talent for bruising themselves is a major reason adults buy them.
KIDS ISSUE: The co-founder and CMO of The Whistle explains his new kids' sports...
28.03.2012,
ADWeek
KIDS ISSUE: The co-founder and CMO of The Whistle explains his new kids' sports company. Six Questions: Jeff Urban www.adweek.com
Everyone is exactly as worried as you are.
28.03.2012,
ADWeek
Everyone is exactly as worried as you are. Ad of the Day: John Hancock www.adweek.com Anxious investors literally speak the same language in Hill Holliday's theatrical new TV spots.
The story behind Sony Xperia's new ad, directed by Wes Anderson and written by a...
28.03.2012,
ADWeek
The story behind Sony Xperia's new ad, directed by Wes Anderson and written by an 8-year-old. The Spot: Sony's Inner Child www.adweek.com McCann copywriter Ryan Montanti and art director Richard Kluver had the fanciful idea of commissioning scripts from the most imaginative people of all—children.
KIDS ISSUE: Marketers fight back fed clampdown on kid food ads, for now.
27.03.2012,
ADWeek
KIDS ISSUE: Marketers fight back fed clampdown on kid food ads, for now. Does This Look Like Health Food? bit.ly
KIDS ISSUE: Company will redouble efforts with Playdom and Club Penguin to make...
27.03.2012,
ADWeek
KIDS ISSUE: Company will redouble efforts with Playdom and Club Penguin to make content current with app trends. Disney Gets Its Game Face On bit.ly
KIDS ISSUE: Advertisers, take note: Congressman usually gets what he wants.
27.03.2012,
ADWeek
KIDS ISSUE: Advertisers, take note: Congressman usually gets what he wants. Markey Keeping Kid-Track Bill On Track bit.ly
KIDS ISSUE: Advertisers still spooked by risk of being near inappropriate content.
27.03.2012,
ADWeek
KIDS ISSUE: Advertisers still spooked by risk of being near inappropriate content. Digital-Only Kids' Brands Lag Established TV Rivals bit.ly
KIDS ISSUE: Boys & Girls Clubs of America's Evan McElroy on partners from Denzel...
27.03.2012,
ADWeek
KIDS ISSUE: Boys & Girls Clubs of America's Evan McElroy on partners from Denzel Washington to Coke and the importance of tech monitoring. Membership Has Its Privileges bit.ly
Supercuts partners with 600 indie bands and musicians for new campaign.
27.03.2012,
ADWeek
Supercuts partners with 600 indie bands and musicians for new campaign. Ad of the Day: Supercuts www.adweek.com The pun-riddled integrated push by ad agency Element 79 likens the hair-salon chain's stylists to aspiring rock stars—or something.
KIDS ISSUE: Some children whose parents you may know, with a few of their favori...
27.03.2012,
ADWeek
KIDS ISSUE: Some children whose parents you may know, with a few of their favorite toys. Tech.Kids bit.ly
KIDS ISSUE: The Whistle co-founder wants to make sports viewing safe for kids.
26.03.2012,
ADWeek
KIDS ISSUE: The Whistle co-founder wants to make sports viewing safe for kids. First Mover: Jeff Urban bit.ly "There are really great sports brands and really great kids brands, but there’s no brand bringing it all together."
KIDS ISSUE: Five up-and-coming cartoons for kids.
26.03.2012,
ADWeek
KIDS ISSUE: Five up-and-coming cartoons for kids. Who's Hiding the Next SpongeBob? bit.ly Comedy is hard; cartoon comedy is even harder.
KIDS ISSUE: As video becomes more platform-agnostic, it's transforming the child...
26.03.2012,
ADWeek
KIDS ISSUE: As video becomes more platform-agnostic, it's transforming the children's TV market—and what it means to be a kid. Playing In the Stream bit.ly Children’s TV may have a problem on its hands: to a large slice of its target demo, a television is just a dumb iPad.
KIDS ISSUE: Tykes takes an interest in foodie culture. #KidsIssue
26.03.2012,
ADWeek
KIDS ISSUE: Tykes takes an interest in foodie culture. #KidsIssue Grown-up Food Brands Are After Your Kids bit.ly For years, marketers created kid-friendly versions of adult foods—Frosted Flakes are essentially sugar-coated corn flakes, for example. But lately,...
KIDS ISSUE: As upfronts approach, the kids' networks were out of the gate early.
26.03.2012,
ADWeek
KIDS ISSUE: As upfronts approach, the kids' networks were out of the gate early. True Social Networks bit.ly The open bar-fueled upfront party is making a comeback among kids networks.
Don't write off seniors for tech spend. They're no longer late adopters.
26.03.2012,
ADWeek
Don't write off seniors for tech spend. They're no longer late adopters. OMG! Grandma's Texting Me www.adweek.com Older Americans embrace mobile devices
KIDS ISSUE: New net takes aim at rival Nickelodeon. #KidsIssue
26.03.2012,
ADWeek
KIDS ISSUE: New net takes aim at rival Nickelodeon. #KidsIssue Disney Junior Chases Next Generation of TV Viewers bit.ly As the kids networks face stiff competition for those young eyeballs, Disney Channel last week spun off its popular preschool programming block...
KIDS ISSUE: The opportunities and challenges of this rising demo.
26.03.2012,
ADWeek
KIDS ISSUE: The opportunities and challenges of this rising demo. Marketing and The Hispanic Baby Boom bit.ly Muchas felicidades! Hispanic babies, born in the U.S. at a rate four times the total population between 2000 and 2010, are still gaining ground in...
Would you package foreign objects with a product to intentionally alarm the targ...
26.03.2012,
ADWeek
Would you package foreign objects with a product to intentionally alarm the target market? This agency did. Ad of the Day: Monteith's Crushed Cider www.adweek.com Found some twigs in your 12-pack? Don't worry, it's all just a clever PR campaign!
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