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It starts early.

22.04.2015, ADWeek

It starts early. What's Better Than the Star Wars VII Trailer? Babies Watching the Star Wars VII Trailer www.adweek.com If your eyes grew a bit wider and your jaw a bit slacker when you saw the new Star Wars Episode VII trailer, you're bound to love these kids' reactions to it.

TRESemmé's sponsorship will focus on festival style.

21.04.2015, ADWeek

TRESemmé 's sponsorship will focus on festival style. Teen Vogue Debuts Condé Nast's First Sponsored Cover Ad www.adweek.com Subscriber copies of the May issue will feature Tresemmé on false cover.

We'll watch anything Dougal Wilson directs.

21.04.2015, ADWeek

We'll watch anything Dougal Wilson directs. W+K Travels to 1960s Iceland for This Wry and Beautiful Yogurt Commercial www.adweek.com A boy and his exhausting job.

Younger gets picked up for a second season.

21.04.2015, ADWeek

Younger gets picked up for a second season. TV Land Renews Younger and Comedy Central Brings Back Inside Amy Schumer www.adweek.com Viacom networks green light 2 popular shows.

Spike Lee recounted how people warned Nike against having Michael Jordan represe...

21.04.2015, ADWeek

Spike Lee recounted how people warned Nike against having Michael Jordan represent the brand: "To have a black man as the face of your company would be death." The 5 Best Moments From This Year's AAF Hall of Fame Dinner www.adweek.com Lee Clow, Spike Lee and other honorees reflect on their careers.

Tinder falls in love with Instagram.

17.04.2015, ADWeek

Tinder falls in love with Instagram . Tinder Introduces Its Instagram Tie-in With This Dreamy New Ad www.adweek.com Yes, creepin' is now that much easier.

A quick photo gets complicated in this funny spot.

17.04.2015, ADWeek

A quick photo gets complicated in this funny spot. Tourists Give Jason Sudeikis Some Directions in AT&T's Tribeca Film Festival Ad www.adweek.com Tables turn for New York actor.

Europeans are more likely than Americans to use ad blockers and opt out of data...

16.04.2015, ADWeek

Europeans are more likely than Americans to use ad blockers and opt out of data tracking. Here's How Europe Is Stifling the Ad Business for Google, Facebook and Others www.adweek.com Regulators, consumers fight some of their best tactics.

Take a tour of Sandow's stylish NYC offices - http://adweek.it/1EBZ3TY

16.04.2015, ADWeek

Take a tour of Sandow's stylish NYC offices - http://adweek.it/1EBZ3TY

One for the bookmarks.

16.04.2015, ADWeek

One for the bookmarks. Guide to the 2015 NewFronts and Upfronts www.adweek.com From AOL to USA, here's the 2015 schedule that will bring in billions in advertising business.

Advertisers can now use Pandora's data to reach new audiences.

16.04.2015, ADWeek

Advertisers can now use Pandora 's data to reach new audiences. Pandora Increases Programmatic Offerings, Allows For Demographic Targeting www.adweek.com Tegan and Sara were one of the artists featured in Lexus Pop Up Concert Series with Pandora in southern California.

"The last thing you can do is suffocate a planner by overmanaging them," says JW...

16.04.2015, ADWeek

"The last thing you can do is suffocate a planner by overmanaging them," says JWT's new head of planning. JWT New York Fills Its Top Planning Role www.adweek.com Former Anomaly exec Matt Baker aims to give planners 'room to think.'

4 wacky ways cardholders can pay for things.

16.04.2015, ADWeek

4 wacky ways cardholders can pay for things. With Jawbone Partnership, AmEx Offers Another Nifty Payment Option www.adweek.com Want to buy a latte with your fitness tracker? If you use an American Express credit card, now you can.

It is pointless to resist, my son.

16.04.2015, ADWeek

It is pointless to resist, my son. Twitter Unveils Star Wars Emojis, and All Is Right With the Galaxy www.adweek.com Three characters to begin with, including a new one.

"You are ruining Star Wars!"

16.04.2015, ADWeek

"You are ruining Star Wars!" Quiznos' Playful Parody Ad Comically Mashes Up Star Wars and Entourage www.adweek.com Star Wars: Episode VII doesn't hit theaters until December, but the parade of marketing around the movie has already begun.

Poor Scott Fitzgerald.

16.04.2015, ADWeek

Poor Scott Fitzgerald . Client Feedback on Famous Novels Reminds Ad People There's Other Writing Out There www.adweek.com Ads promote a fiction contest for copywriters.

Game of Thrones fans in NYC: You can now order the famed Iron Throne through Uber.

16.04.2015, ADWeek

Game of Thrones fans in NYC: You can now order the famed Iron Throne through Uber. Game of Thrones Fans Take a Seat, Courtesy of Uber www.adweek.com The Iron Throne will come to you in new HBO Now campaign.

Harper's Bazaar and Cosmopolitan are among the victors.

16.04.2015, ADWeek

Harper's Bazaar and Cosmopolitan are among the victors. Here Are Hearst Magazines' Editorial Award Winners www.adweek.com For the first time last night, the company honored both its magazines' print and digital editorial divisions at the inaugural Hearst Editorial Excellence Awards.

Not every show's a winner -- just ask these network chiefs.

16.04.2015, ADWeek

Not every show's a winner -- just ask these network chiefs. 5 Predictions From TV Network Execs Last Year That Were Way Off www.adweek.com Allegiance, The McCarthys and Red Band Society are just a few shows that didn't make it.

Waterborne illnesses are some of his favorite things.

16.04.2015, ADWeek

Waterborne illnesses are some of his favorite things. Grim Reaper Sings About Kids Dying in Unicef's Insane Sound of Music Parody www.adweek.com The hills are alive with the sound of Unicef Sweden singing about cholera.

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