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"I’m kind of sick of social media. ... I don’t know anybody who doesn’t use Amaz...

03.03.2014, ADWeek

"I’m kind of sick of social media. ... I don’t know anybody who doesn’t use Amazon, and the commerce component is a big piece of the future." SMG’s Lead on P&G Wants to See a Shift From Social Media to Commerce www.adweek.com A chat with Lisa Hurwitz

An advertising highlight from Sunday's Oscars show.

03.03.2014, ADWeek

An advertising highlight from Sunday's Oscars show. Google Turns Andrew Stanton's TED Talk Into an Inspiring Oscars Ad www.adweek.com Those who stayed up to the (figuratively) bitter end of Sunday's Academy Awards telecast were treated to one of the strongest ads of the night—this one-minute spot from Google celebrating storytelling.

Boys and girls, kitties and crazies. Vote for your favorite commercial of the w...

28.02.2014, ADWeek

Boys and girls, kitties and crazies. Vote for your favorite commercial of the week. Adweek's Top 5 Commercials of the Week: Feb. 21-28 www.adweek.com Can Friedrich Liechtenstein and Edeka outweird the competition this week?

Here's an intense look at the rigors of preparing for the Paralympics. Hard-hitt...

28.02.2014, ADWeek

Here's an intense look at the rigors of preparing for the Paralympics. Hard-hitting stuff from 72andSunny Amsterdam. Samsung Goes 'Real, Raw and Pitiless' in Gritty Paralympics Ad www.adweek.com "The idea of 'Sport Doesn't Care' is that sport is the great leveler," says Carlo Cavallone, ecd at 72andSunny in Amsterdam, of his agency's hard-hitting 90-second spot for Paralympics sponsor Samsung.

For a fashion campaign, this is incredibly compelling stuff. Watch the video in...

28.02.2014, ADWeek

For a fashion campaign, this is incredibly compelling stuff. Watch the video in particular. Ad of the Day: Erika Linder Is Him and Her in Mesmerizing Campaign for Crocker Jeans www.adweek.com The moment the on-screen transformation begins, both "Whatever" and its star become far more compelling than your average fashion ad or model.

Google has brought Street View to the "polar bear capital of the world" to highl...

28.02.2014, ADWeek

Google has brought Street View to the "polar bear capital of the world" to highlight threats to the animal's ecosystem. Google Creates 'Street View' of World's Largest Polar Bear Neighborhood www.adweek.com Google is always testing the limits of its all-seeing eye, and the tech giant's newest project puts its relentless reach to good use.

As feared, the proposal would cut the deduction by half in the first year with t...

27.02.2014, ADWeek

As feared, the proposal would cut the deduction by half in the first year with the rest amortized over 10 years. Limit to Ad Tax Deduction Is in Rep. Camp's Tax Reform Package www.adweek.com Rep. Dave Camp (R-Mich.), the outgoing chairman of the House Ways and Means Committee, unveiled his tax reform package Wednesday, and the bad news for the advertising and media industries is that it includes new limits on the advertising tax deduction.

This out-of-home execution is seemingly magical in the way it erases the line be...

27.02.2014, ADWeek

This out-of-home execution is seemingly magical in the way it erases the line between ad and environment. Wonderful Subway Ad Shows a Woman's Hair Blowing Around Whenever a Train Arrives www.adweek.com This fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a woman's hair blowing all around, as though windswept by the train.

Jeff Gordon and PepsiMAX unleash "Test Drive 2," a sequel to last year's viral s...

27.02.2014, ADWeek

Jeff Gordon and PepsiMAX unleash "Test Drive 2," a sequel to last year's viral smash. And there's no doubt this footage is real. Ad of the Day: Jeff Gordon, PepsiMAX Get Revenge on Writer Who Said 'Test Drive' Was Fake www.adweek.com Travis Okulski of Jalopnik finds out just how fast Gordon can drive.

We spoke to the creative director on PepsiMax's new Jeff Gordon video all about...

27.02.2014, ADWeek

We spoke to the creative director on PepsiMax's new Jeff Gordon video all about the spot - from the idea to the safety issues to the moment when Jeff's passenger almost kicks out the camera in the taxi. Jeff Gordon 'Really Wanted to Show His Stuff' in PepsiMAX's Test-Drive Sequel www.adweek.com It might seem strange that PepsiMAX based its second "Test Drive" prank video with Jeff Gordon around doubts some people had about the first one. But it turned out to be a creatively fruitful approach.

Crowley and crew are taking a break after a big 5 year run.

27.02.2014, ADWeek

Crowley and crew are taking a break after a big 5 year run. Foursquare Will Sit Out This Year's Big SXSW Party www.adweek.com Foursquare has been a darling of South by Southwest Interactive since launching at the festival in 2009.

The majority of men surveyed (65%) said they're open to trying new brands.

26.02.2014, ADWeek

The majority of men surveyed (65%) said they're open to trying new brands. This Is How Men Grocery Shop www.adweek.com Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as a new survey from Defy Media shows, they're taking more responsibility for the household shopping.

This is better than you'd expect.

26.02.2014, ADWeek

This is better than you'd expect. Ad of the Day: Jägermeister's New Commercial Deserves a Great Big Bro-Hug www.adweek.com When alcohol brands try to broaden their reach beyond their core crowd, the results can often be awkward or even laughable. The best ads are those that acknowledge the brand's base but create a story compelling enough to draw in new audiences.

Earlier this week, Rocco's Little Chicago Pizzeria in Tuscon posted a sign that...

26.02.2014, ADWeek

Earlier this week, Rocco's Little Chicago Pizzeria in Tuscon posted a sign that stated: "We Reserve The Right To Refuse Service to Arizona Legislators." Arizona Pizzeria Gains Social Fanfare After Mocking State's Anti-Gay Bill www.adweek.com Apple, American Airlines and Marriott are a few of the big brands that are asking Arizona Gov. Jan Brewer to veto the controversial piece of legislation called SB 1062 that would permit businesses to refuse service to LGBT customers on religious grounds.

Awkward post-mortem marketing or fitting homage? What's your take on the new wor...

26.02.2014, ADWeek

Awkward post-mortem marketing or fitting homage? What's your take on the new work from Arnold Worldwide for Jack Daniel's Sinatra Select? Whiskey-Loving Frank Sinatra Is the Newest Celebrity Endorser Back From the Dead www.adweek.com Frank knows Jack. I'm talkin' Sinatra and Daniel's, baby! The legendary crooner, who passed away in 1998, returns in a push by Arnold Worldwide to pitch a high-end version of the whiskey rolling out nationwide in June.

A look inside Honda's wonderfully crafted spot about looking inside.

25.02.2014, ADWeek

A look inside Honda's wonderfully crafted spot about looking inside. Honda Goes Inside the Civic Tourer, and Everything Else, in Brilliantly Constructed Ad www.adweek.com You hear it often—it's what's inside that counts. That's especially true for an automaker touting a roomy vehicle, like Honda has with its new Civic Tourer wagon in Europe.

This is insanely enjoyable.

25.02.2014, ADWeek

This is insanely enjoyable. The World's Weirdest Supermarket Ad Is Both Super Cool and Super Crazy www.adweek.com This wonderfully warped three-minute music-video commercial for Germany's Edeka supermarket chain certainly lives up to its title, "Supergeil," which can mean both "super cool" and "super sexy" (or "horny") in German.

Check out the media spend and agencies of the biggest studios.

25.02.2014, ADWeek

Check out the media spend and agencies of the biggest studios. A By-the-Numbers Look at Hollywood’s Marketing Machine www.adweek.com On the eve of this year's Academy Awards, Adweek has put together this by-the-numbers look at Hollywood's marketing machine. How much do each of the big studios spend every year on marketing their films? Which media get the biggest share, and with which media agencies do the studios partner? Who are...

Shock ad showing a woman giving birth is a first for British television.

25.02.2014, ADWeek

Shock ad showing a woman giving birth is a first for British television. Ad of the Day: Charity Airs Shock Ad With Real Footage of a Woman Giving Birth www.adweek.com In what's being called a first for British television, charity organization Save the Children will air a PSA beginning Tuesday night that includes actual footage of a woman giving birth—and it opens with a stark advisory about the shocking content.

Droga5 is great. But wouldn't you rather work at Droga500?

25.02.2014, ADWeek

Droga5 is great. But wouldn't you rather work at Droga500? Small Agency's Devious Recruiting Ads Invite You to Apply to Droga500 and MMMMother | Adweek www.adweek.com Droga5 is great and all, but it stands to reason, mathematically, that Droga500 would be one hundred times as awesome.

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