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Peep Laja bogi, sissekandeid 655
Lisa oma blogi
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Hey, I'm doing a webinar with Moz in a little under 30 minutes. Would love to...
08.04.2014,
Peep Laja
Hey, I'm doing a webinar with Moz in a little under 30 minutes. Would love to see you there. How to Find Where Your Website is Leaking Money (and How to Fix It) www3.gotomeeting.com Everyone's website leaks money. But how do you find those leaks? It's a complete science of its own. Finding and plugging those leaks is the key to effective conversion optimization. Peep Laja from ConversionXL is going to teach you how to identify the leaks and come up with the hypotheses to plug t...
YOU Be The Conversion Expert: What's wrong with this offer? What would you te...
08.04.2014,
Peep Laja
YOU Be The Conversion Expert: What's wrong with this offer? What would you test with Bachrach 's Pop-up box? Let's see how much you've been paying attention ;-)
"Let's test button color today. It has been so long since we changed it." From...
07.04.2014,
Peep Laja
"Let's test button color today. It has been so long since we changed it." From our friends at KISSmetrics How to Find a Winning A/B Testing Hypothesis blog.kissmetrics.com Let’s get into some powerful research methods to discover what’s keeping your visitors from turning into customers, and how you can use those points of friction to formulate viable hypotheses (theories) to test.
Fun stuff from Shopify
07.04.2014,
Peep Laja
Fun stuff from Shopify Creative Ways To Improve Ecommerce Customer Experience (That Also Boost Loyalty And Sales) www.shopify.com A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
In case you missed it earlier, the CEO of BrainSINS laid all all of the benefits...
05.04.2014,
Peep Laja
In case you missed it earlier, the CEO of BrainSINS laid all all of the benefits of adding personalization technology to your ecommerce business. How Personalized Marketing Can Increase Your eCommerce Sales conversionxl.com Marketing doesn’t end after you've attracted new users to your website. Marketing doesn't end after you've made the sale. If you're interested in increasing customer lifetime value, know the real journey begins after that first sale is made. Perso...
Here's a little weekend entertainment for you. For my usability testing friends:
05.04.2014,
Peep Laja
Here's a little weekend entertainment for you. For my usability testing friends: The Scrollwheel Original comic posted to Reddit by Neonnoodle, check it out here: - The comic - http://imgur.com/6ETb4.gif - Reddit post - http://redd.it/df8cd Animation by ...
In a study by Janrain, it was found that 73% of consumers were fed up with being...
04.04.2014,
Peep Laja
In a study by Janrain , it was found that 73% of consumers were fed up with being presented with irrelevant content. So why then, does Apple Inc. , the most valuable company on the planet show me an iPad Mini on the website just a week after I bought the thing? Do they even know they can tailor the content specifically to me? Do they care? How Personalized Marketing Can Increase Your eCommerce Sales conversionxl.com Marketing doesn’t end after you've attracted new users to your website. Marketing doesn't end after you've made the sale. If you're interested in increasing customer lifetime value, know the real journey begins after that first sale is made. Perso...
Happy to have done this podcast with the guys over at LeadPages. In it we talk...
03.04.2014,
Peep Laja
Happy to have done this podcast with the guys over at LeadPages . In it we talk about: - One way to eliminate unnecessary data that destroys barriers to potential opt-ins. - How to utilize a failed test to drive a higher opt-in rate. - The major triggers that you have to start using in your copy to see results like these. Enjoy. How a Simple Survey Helped ConversionXL Lift Their Client’s Opt-In Rate By 44.7% podcast.leadpages.net
Want to charge higher prices? Check this case study by MarketingExperiments out.
03.04.2014,
Peep Laja
Want to charge higher prices? Check this case study by MarketingExperiments out. Price Testing www.marketingexperiments.com At MarketingExperiments.Com, researchers test marketing programs to see if they really work. The site features unbiased data on: pay search engines, free-for-all link programs, ezines, web awards, free classifieds, affiliate programs, banner ads, or web cards, email promo.
Great stuff on the Buffer blog. They share how they improve their marketing me...
02.04.2014,
Peep Laja
Great stuff on the Buffer blog. They share how they improve their marketing metrics week over week, including optimizing social media metrics, and keeping track of their progress towards their goals. How to Improve Your Marketing Metrics Week Over Week blog.bufferapp.com The reports to run and the experiments to try in order to improve your marketing metrics every week.
Markitekt's very own conversion analyst Marie Polli shows you how to create bett...
01.04.2014,
Peep Laja
Markitekt's very own conversion analyst Marie Polli shows you how to create better visual flow with your web pages. Designing Your Website Flow To Meet Your Conversion Needs conversionxl.com Are you "showing" people where they need to go next?
In case you missed it, on Friday, Tommy published a great resource on creating h...
31.03.2014,
Peep Laja
In case you missed it, on Friday, Tommy published a great resource on creating high converting explainer videos. Research from Wistia , iStock , Invodo with resources from Vimeo , quotes from the CEO of Pixar , and a whole lot more. Click To Read --> http://conversionxl.com/everything-need-know-creating-killer-explainer-videos/ Everything You Need To Know About Creating Killer Explainer Videos You've likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. You're probably even toying with the idea of doing one for your company. The question is... Can you make it any good? With over 100...
In the spirit of learning how to get more actionable insights from Google Analyt...
28.03.2014,
Peep Laja
In the spirit of learning how to get more actionable insights from Google Analytics , check out this awesome post from Three Ventures . How To Visualize Marketing Channel Data With Google Analytics threeventures.com Learn how to build custom dashboards in Google Analytics to segment marketing channel data captured with the Google URL Builder.
In case you missed it... 7 of my favorite conversion optimization experts share...
27.03.2014,
Peep Laja
In case you missed it... 7 of my favorite conversion optimization experts share their favorite lesser known Google Analytics reports & give you actionable insight so you can form better test hypothesis. 7+ Under-Utilized Google Analytics Reports for Conversion Insights conversionxl.com While Google Analytics is so widely used, most marketers are only scratching the surface when it comes to the reports they use. You can find insights for conversion optimization from lots of different reports, and some of the juicier reports are among ...
Tommy's writing an article on making the most of explainer videos right now. H...
27.03.2014,
Peep Laja
Tommy's writing an article on making the most of explainer videos right now. Here's a sneak peak at some of the research he's using... Anything you'd like to know specifically?
Avinash Kaushik breaks down how to FOCUS on the metrics that matter most. In a...
26.03.2014,
Peep Laja
Avinash Kaushik breaks down how to FOCUS on the metrics that matter most. In a world of infinite choice, keeping focus is your best weapon for success. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies www.kaushik.net Leverage the critical-few metrics that will turbo-charge your ability to identify data-driven insights for your digital strategies. Focus, and drive growth.
7+ Under-Utilized Google Analytics Reports for Conversion...
26.03.2014,
Peep Laja
7+ Under-Utilized Google Analytics Reports for Conversion Insights conversionxl.com While Google Analytics is so widely used, most marketers are only scratching the surface when it comes to the reports they use. You can find insights for conversion optimization from lots of different reports, and some of the juicier reports are among ...
Hope you've had your coffee. This slide show on Growth Hackers.com is really goo...
24.03.2014,
Peep Laja
Hope you've had your coffee. This slide show on Growth Hackers .com is really good for your marketing perspective, but it is a lot to digest. Slides: The Message is the Medium by Venkatesh Rao - GrowthHackers growthhackers.com These slides explore the changing foundations of marketing, starting with Drucker’s famous line that “the purpose of business is to create a customer,” and try and figure out if that line needs to be rethought. That led to McLuhan’s famous aphorism, “the medium is the message,” as an important assum...
Our friend Joel Harvey at The Conversion Scientist tells you how to not destroy...
24.03.2014,
Peep Laja
Our friend Joel Harvey at The Conversion Scientist tells you how to not destroy your site in the testing process. Check it out. Broken Promises: How to Avoid Launching Tests That Break Your Site - The Conversion Scientist conversionscientist.com Joel Harvey's, Managing Partner at Conversion Sciences, smashing presentation at Conversion Conference - San Francisco. Avoid tests that break your site.
Is your conversion problem a marketing problem or an on page problem? If your...
24.03.2014,
Peep Laja
Is your conversion problem a marketing problem or an on page problem? If your Adwords campaigns don't convert, you're just throwing money away. Stop. Found on: Unbounce Zero AdWords Conversions: Sales Problem or Marketing Problem? unbounce.com You've got zero AdWords conversions. What do you do? Change what it means to convert! Here's how to choose a conversion event that makes sense for you.
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