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For all my Consultants... Finance Experts... Public Speakers... and Advertising...

10.01.2014, Peep Laja

For all my Consultants... Finance Experts... Public Speakers... and Advertising Firms Have A Ton Of Competition? Read This conversionxl.com All the markets are full. My competitors sell the same stuff. We all have the same features. Is there really any hope to create a unique selling proposition?

"Be Trustworthy" they say. Get people to "Know, Trust, & Like" you, they say....

09.01.2014, Peep Laja

"Be Trustworthy" they say. Get people to "Know, Trust, & Like" you, they say. Um ok... can you tell me what that actually means? 39 Factors: A Website Credibility Checklist You Can Use Today conversionxl.com If you're Amazon or Apple - congratulations! You don't have to worry about people thinking you're legit...Also, This article isn't for you.

Learn to communicate your value and make more e-commerce sales. See what I did...

08.01.2014, Peep Laja

Learn to communicate your value and make more e-commerce sales. See what I did there? Useful Value Proposition Examples (and How to Create a Good One) conversionxl.com Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It's also the main thing you need to test - if you get it right, it will be a huge boost. If I could give you only one ...

Sadly for us, the statistics say this is true. Funny nonetheless. http://...

08.01.2014, Peep Laja

Sadly for us, the statistics say this is true. Funny nonetheless. http://bit.ly/1eFTAvA

You will read this article.

08.01.2014, Peep Laja

You will read this article. Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People conversionxl.com You want to be persuasive. The power to influence people to get what you want is sometimes all it takes to be successful. These are some tactics, discovered through psychological research, that you have probably not yet heard about, but have the pot...

If you placed bets on this... well, let's just say I lost a few dollars.

08.01.2014, Peep Laja

If you placed bets on this... well, let's just say I lost a few dollars. Long or Short - Which Page Will Convert Better? The result may surprise you conversionxl.com Which is better? Having a long home page with lots of copy, or a short one? The correct answer is of course 'it depends', but I'm going to show you 4 cases where...Read More

Tell me if you've heard something like this from a client before: "I think my w...

08.01.2014, Peep Laja

Tell me if you've heard something like this from a client before: "I think my website is fine. I designed it myself! There's no way to measure UX, so I don't want to invest in it." ::shakes head:: Point them here. Thank me later. 8 Effective Ways of Measuring UX conversionxl.com Ever wonder why your site has a lot of visitors, but not enough transactions, purchases or inquiries? In this post we will look at both marketing and UX metrics at a slightly different angle. The post will be particularly interesting for those of you w...

New feature on ConversionXL! Peep Laja reviews your website. In this edition,...

07.01.2014, Peep Laja

New feature on ConversionXL! Peep Laja reviews your website. In this edition, we're looking at how to get more subscribers to opt-in to your email marketing campaign. Peep reviews 4 publisher websites and gives actionable advice for them to test. Question is, will they? InvestingWithOptions Productive Muslim Dolls Kill Want More Email Optins? Watch What Peep Says To These 4 Publishers conversionxl.com We're starting weekly website reviews on ConversionXL. This time I asked on Twitter who wants a review, and picked a few that shared one thing - they all want email opt-ins. In this ~11 minute video I'm telling 4 sites what I'd do to improve their opt-...

Important Reminder for 2014: Emotion in design matters. It will improve sales....

07.01.2014, Peep Laja

Important Reminder for 2014: Emotion in design matters. It will improve sales. Why? Because science. http://bit.ly/K2DH8z I used to think emotion in design didn't matter. Then I read the research... conversionxl.com Did you know advertising research has shown emotional response to ads impact consumer's intent to buy by a factor of 3-to-1 for T.V commercials, and 2-to-1 for print? It's also long been recognized that Atmospheric Marketing - or "the effort to desig...

"Hmmm...." I thought to myself. "What do the "experts" track when THEY do co...

07.01.2014, Peep Laja

"Hmmm...." I thought to myself. "What do the "experts" track when THEY do conversion optimization. They must have a much better idea of where to start. It's too bad nobody's published anything like that..." Oh wait... 10 Optimization Experts Share Their Favorite Google Analytics Reports (Copy Them!) conversionxl.com Because knowing where to start helps get you to where you want to go.

I don't like the term 'conversion optimization', it's misleading http://conversi...

02.01.2014, Peep Laja

I don't like the term 'conversion optimization', it's misleading http://conversionxl.com/think-about-customer-experience-not-just-conversion-optimization/ Think About Customer Experience, Not Just Conversion Optimization conversionxl.com You're working to increase your online profits, and you'll start doing conversion optimization. That's great. But it's not enough. Even the terminology is off. I'm not alone in this - most optimizers I know dislike the term 'conversion optimization', a...

How to measure UX? http://conversionxl.com/8-effective-ways-of-measuring-ux/

01.01.2014, Peep Laja

How to measure UX? http://conversionxl.com/8-effective-ways-of-measuring-ux/ 8 Effective Ways of Measuring UX conversionxl.com Ever wonder why your site has a lot of visitors, but not enough transactions, purchases or inquiries? In this post we will look at both marketing and UX metrics at a slightly different angle. The post will be particularly interesting for those of you w...

Results are in: these posts got the most reads in 2013: http://conversionxl.com/...

13.12.2013, Peep Laja

Results are in: these posts got the most reads in 2013: http://conversionxl.com/top-10-most-read-articles-on-conversionxl-in-2013/ Top 10 Most-Read Articles on ConversionXL in 2013 conversionxl.com It's that time of year again. These 10 posts got the most reads this year, make sure you didn't miss any of them. Let's start from 10th most popular and move up to the most read article. #10: How to Build a Strong A/B Testing Plan That Gets Results T...

Must-read post for any optimizer http://conversionxl.com/optimization-experts-sh...

12.12.2013, Peep Laja

Must-read post for any optimizer http://conversionxl.com/optimization-experts-share-their-favorite-google-analytics-reports/ 10 Optimization Experts Share Their Favorite Google Analytics Reports (Copy Them!) conversionxl.com One of key things Google Analytics helps us do when optimizing a website is identify conversion uplift opportunities. Traffic is precious and we don't want to waste any of it on tests that don't result in learning or uplifts. That's why we want to have...

Test of the week on WhichTestWon: http://whichtestwon.com/archives/23488 This ti...

11.12.2013, Peep Laja

Test of the week on WhichTestWon: http://whichtestwon.com/archives/23488 This time it's one of ours Which Form Got 31.3% More Truckers to Click to the Next Step? Four Fields or Email Only? : Which... whichtestwon.com

Using emotions in your web marketing http://conversionxl.com/is-emotion-necessar...

09.12.2013, Peep Laja

Using emotions in your web marketing http://conversionxl.com/is-emotion-necessary-to-make-more-sales/ Is Emotion Necessary To Make More Sales? conversionxl.com Did you know advertising research has shown emotional response to ads impact consumer's intent to buy by a factor of 3-to-1 for T.V commercials, and 2-to-1 for print? It's also long been recognized that Atmospheric Marketing - or "the effort to desig...

Improve your conversion rate by 5% a month, and you'll get 70% growth for the wh...

25.11.2013, Peep Laja

Improve your conversion rate by 5% a month, and you'll get 70% growth for the whole year. That's just how the math works.

Case Study: How We Improved Landing Page Conversions by 79.3% http://conversionx...

21.11.2013, Peep Laja

Case Study: How We Improved Landing Page Conversions by 79.3% http://conversionxl.com/case-study-how-we-improved-landing-page-conversion/ Case Study: How We Improved Landing Page Conversions by 79.3% conversionxl.com It took us 6 rounds of tests until we landed on a variation that was doing 79.3% better than the version our client had before coming to us. Background TruckersReport is network of professional truck drivers, connected by trucking industry forum. It's ...

New at ConversionXL, hot off the press http://conversionxl.com/ux-hacks-to-incre...

21.10.2013, Peep Laja

New at ConversionXL, hot off the press http://conversionxl.com/ux-hacks-to-increase-revenue/ 5 UX Hacks That Can Immediately Increase Revenue conversionxl.com Managing shopper experience for medium-sized eCommerce businesses presents a lot of opportunities for conversion testing, and the ability to see real and immediate revenue results when tests are successful.. My favorite conversion tests are those that ...

New at ConversionXL http://conversionxl.com/is-my-copywriting-any-good/

07.10.2013, Peep Laja

New at ConversionXL http://conversionxl.com/is-my-copywriting-any-good/ How Do You Know If Your Copy Is Any Good? (My 4 Step Process For Copy Testing) conversionxl.com For the sake of argument, let's say you know the basics of copywriting. Blah blah, write a compelling headline, know your audience, be persuasive, find your unique selling proposition, keep copy clean, blah blah blah. At one point, this advice was grea...

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