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Peep Laja bogi, sissekandeid 655

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Join Peep Laja, Oli Gardner and Demian Farnworth at #PageFights in less than 15...

06.02.2015, Peep Laja

Join Peep Laja, Oli Gardner and Demian Farnworth at #PageFights in less than 15 minutes! http://pagefights.com/ Page Fights: Copy Edition www.pagefights.com Join Unbounce, ConversionXL and special guest Demian Farnworth for Page Fights.

Cognitive biases every optimizer needs to be aware of

03.02.2015, Peep Laja

Cognitive biases every optimizer needs to be aware of The Top 5 Reasons You Suck at Making Rational Decisions conversionxl.com In many ways conversion rate optimization is really decision optimization. If you are doing it right, you will constantly discover that what you thought mattered - actually doesn't. Optimization work and testing challenges everything you think you...

2 nights at a 4* hotel. 6 luxury meals. 4 parties. 15 top experts. 200 peers. G...

03.02.2015, Peep Laja

2 nights at a 4* hotel. 6 luxury meals. 4 parties. 15 top experts. 200 peers. Get last ConversionXL Live tickets here: http://live.conversionxl.com/

Have you been asked any of these questions?

22.01.2015, Peep Laja

Have you been asked any of these questions? 5 Uncomfortable A/B Testing Questions conversionxl.com Testing is supposed to be straightforward and extremely transparent. It should be so easy to see the ROI – especially when compared to opaque stuff like SEO. But is it really so transparent as we’d like to think? There are some uncomfortable questions about transparency, but we can answer them. In t…

Peep Laja has a new mini-book up on Amazon http://www.amazon.com/Master-Essentia...

20.01.2015, Peep Laja

Peep Laja has a new mini-book up on Amazon http://www.amazon.com/Master-Essentials-Conversion-Optimization-Approach-ebook/dp/B00SGDKE3Q/

How to choose a testing tool? http://conversionxl.com/tools-need-start-testing-p...

14.01.2015, Peep Laja

How to choose a testing tool? http://conversionxl.com/tools-need-start-testing-program/ What Tools You Need When You Start a Testing Program conversionxl.com One of the great truths that people ignore when it comes to optimization is that you can fail with any tool. It’s only when you are trying to succeed that differences in tools really matter. Once you’ve established the right mindset for a successfu...

Don't trust anything, do your own testing...

12.01.2015, Peep Laja

Don't trust anything, do your own testing http://conversionxl.com/conversion-optimization-best-practices-fail/ When Conversion Optimization Best Practices Fail conversionxl.com There are many, many, many lists of conversion optimization best practices. Some are sacrosanct: Sliders distract - you should get rid of them. Everything needs to be shorter - cut stuff out. Just make the button bigger! These practices often come fro...

Long or short? http://conversionxl.com/much-copy-write-home-page/

07.01.2015, Peep Laja

Long or short? http://conversionxl.com/much-copy-write-home-page/ How Much Copy to Write on Your Home Page? conversionxl.com If you’ve looked at enough SaaS websites, you’ve probably noticed a bit of a theme: home pages designed to act as landing pages. They have minimal top navigation. Or in some cases, they have none at all. Their intent is to get their visitors to tak...

Starting the Year Off Right http://conversionxl.com/the-psychology-of-a-successf...

02.01.2015, Peep Laja

Starting the Year Off Right http://conversionxl.com/the-psychology-of-a-successful-testing-program/ The Psychology of a Successful Testing Program conversionxl.com All testing programs, no matter how great or awful, think they are doing pretty good and can get better. Having spent the better part of 13 years working with testing programs of various sizes to turn their programs around or to help them go to levels ...

You Won't Believe What's #4:Top 10 Articles on ConversionXL In 2014...

19.12.2014, Peep Laja

You Won't Believe What's #4:Top 10 Articles on ConversionXL In 2014 http://conversionxl.com/top-10-articles-on-conversionxl-in-2014/

Optimizely and VWO are for creating and running tests, not analysis. You should...

18.12.2014, Peep Laja

Optimizely and VWO are for creating and running tests, not analysis. You should use Google Analytics for that http://conversionxl.com/analyze-ab-test-results-google-analytics/ How to Analyze Your A/B Test Results with Google Analytics conversionxl.com A/B testing tools like Optimizely or VWO make testing easy, and that's about it. They're tools to run tests, and not exactly designed for post-test analysis. Most testing tools have gotten better at it over the years, but still lack what you can do wit...

16.12.2014, Peep Laja

Register now for ConversionXL Live and save $200. Time to step up your conversion game! We're literally creating the best possible conversion event. Come: http://live.conversionxl.com/

Which icon do you use for your mobile site navigation? http://conversionxl.com/t...

12.12.2014, Peep Laja

Which icon do you use for your mobile site navigation? http://conversionxl.com/testing-hamburger-icon-revenue/ Testing The Hamburger Icon for More Revenue conversionxl.com Mobile traffic is a significant part of most websites, and smooth navigation for mobile users is critical. Most websites use the "hamburger icon" to display the menu as it's become a default option for this. Is that a good idea? There's a good chance t...

You have these 3 obstacles to deal with http://conversionxl.com/greatest-factors...

10.12.2014, Peep Laja

You have these 3 obstacles to deal with http://conversionxl.com/greatest-factors-limiting-testing-program/ The Greatest Factors Limiting Your Testing Program conversionxl.com As more and more people start to look to testing and conversion optimization as a consistent and meaningful tool for their marketing and other initiatives it is important that people start to realize that optimization as a discipline is not just a fals...

Considering a website redesign? http://conversionxl.com/website-redesign-higher-...

04.12.2014, Peep Laja

Considering a website redesign? http://conversionxl.com/website-redesign-higher-conversions-tread-lightly/ Website Redesign for Higher Conversions? Tread Lightly conversionxl.com Your conversion rate is not what it could be - and you know you need to do something about it. Should you redesign the whole website? Maybe. Probably not though. It depends. But if you are going to do it, you need to tread very lightly. Website redesig...

My latest post on ConversionXL: How to Use Qualitative Research to Drive Convers...

21.11.2014, Peep Laja

My latest post on ConversionXL: How to Use Qualitative Research to Drive Conversions http://conversionxl.com/how-qualitative-research-conversions/ How to Use Qualitative Research to Drive Conversions conversionxl.com When marketers think of using data to come up with test hypotheses, they typically think of digital analytics. Quantifiable data. But qualitative research can actually offer more insight than anything else for coming up with winning test hypotheses. Wh...

You are sending out confirmation emails. Those can be a goldmine if you do it ri...

21.11.2014, Peep Laja

You are sending out confirmation emails. Those can be a goldmine if you do it right. http://conversionxl.com/make-confirmation-emails-not-suck-make-money/ How to Make Your Confirmation Emails Not Suck (and Make Money) conversionxl.com Confirmation emails may be the least developed customer touchpoint. These standard, expected emails are often as delightful as your typical in-store receipt (read: not at all delightful). Because confirmation emails are triggered by the user’s action...

Announcing: We're throwing our own #CRO event called ConversionXL Live in March....

13.11.2014, Peep Laja

Announcing: We're throwing our own #CRO event called ConversionXL Live in March. Tickets available now! (Limited quantity). Early bird pricing until December 1st. Check it out now: http://live.conversionxl.com/ ConversionXL Live 2015. March 11-13 2014. 3-Day Growth & Optimization Event. live.conversionxl.com Learn how the best in the industry do optimization. Get 100% practical, actionable content, delivered by highly-sought after experts. Make new valuable connections.

Tracking Customers Who Came On The Referral Of Another CustomerIf you're...

28.10.2014, Peep Laja

Tracking Customers Who Came On The Referral Of Another Customer If you're considering trying a "refer-a-friend" program, you should first have some idea of the existing behavior that happens when an existing customer shares links to your product pages to their fri

Stock Photography vs. Real Photos: Can't We Use Both?When it comes to online...

14.10.2014, Peep Laja

Stock Photography vs. Real Photos: Can't We Use Both? When it comes to online imagery, it's not so much about having images, as it is about making sure those images to give the visitor a sense of texture, size, scale, detail, context & brand. According to MDG Advertising, 67% of online shoppers rated ...

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