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Peep Laja bogi, sissekandeid 655

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Here's what you missed

22.06.2015, Peep Laja

Here's what you missed Key Insights from Elite Camp 2015 Speakers conversionxl.com Elite Camp is a 3-day traffic and (mainly) conversion event. It’s among the very best CRO events in the world, and of course in Europe. This year was already its 6th year - and the format has proven to be so successful that the event has been replica...

Elite Camp 2015 had an enviable line-up of heavy hitters and rock stars. Here ar...

22.06.2015, Peep Laja

Elite Camp 2015 had an enviable line-up of heavy hitters and rock stars. Here are top insights from every speaker of this year’s event. Key Insights from Elite Camp 2015 Speakers conversionxl.com Elite Camp is a 3-day traffic and (mainly) conversion event. It’s among the very best CRO events in the world, and of course in Europe. This year was already its 6th year - and the format has proven to be so successful that the event has been replica...

While optimization is fun, it’s also really hard. We’re asking a lot of question...

17.06.2015, Peep Laja

While optimization is fun, it’s also really hard. We’re asking a lot of questions. Yuan Wright, Director of Analytics at Electronic Arts, will lead you through an open discussion about the challenges we all face – optimizer to optimizer. The Hard Life of an Optimizer - Yuan Wright [Video] conversionxl.com Here's another presentation from ConversionXL Live 2015 (sign up for the 2016 list to get tickets at pre-release prices). While optimization is fun, it's also really hard. We're asking a lot of questions. Why do users do what they do? Is X actually inf...

Are you testing stuff that makes no difference? Here's how to change it

04.06.2015, Peep Laja

Are you testing stuff that makes no difference? Here's how to change it Your Test is Only as Good as Your Hypothesis [Video] conversionxl.com ConversionXL Live 2016 is coming up next March (get on the list to get tickets at pre-release prices). We're going to publish video recordings of the previous event, and here's the first one. You run A/B tests - some win, some don't. The likelihood of...

Here are 5 reasons why you shouldn't combine mobile and desktop audiences for...

29.05.2015, Peep Laja

Here are 5 reasons why you shouldn't combine mobile and desktop audiences for an A/B test Why You Should Test on Mobile and Desktop Separately conversionxl.com While running A/B tests on all your traffic at once might seem like a good idea (to get a bigger sample size faster), in reality it's not. You need to target mobile and desktop audiences separately. Here are 5 reasons why. #1: Different things work W...

ConversionXL Live is the best conference I've ever been to. And I've...

21.05.2015, Peep Laja

ConversionXL Live is the best conference I've ever been to. And I've been to a lot. Want to come next year at best possible price? Here you go: http://live.conversionxl.com/ ConversionXL Live 2016 live.conversionxl.com 3-day Growth and Optimizaton Event. March 30th to April 1st 2016 near Austin, TX.

How many iterations of that hypothesis did you test?

19.05.2015, Peep Laja

How many iterations of that hypothesis did you test? Iterative A/B Testing - A Must If You Lack a Crystal Ball conversionxl.com You have a hypothesis, and run a test. Result - no difference (or even drop in results). What should you do now? Test a different hypothesis? Not so fast. A fairly common scenario Let's imagine that you conducted a qualitative survey, and a large num...

An alternative testing methodology

12.05.2015, Peep Laja

An alternative testing methodology The Discipline Based Testing Methodology conversionxl.com This is the methodology that I have developed over 12 years in the industry and working with over 300 organizations. It is also the methodology that has been used to have a near perfect test streak (6 test failures in 5.5 years), even if most others do...

Will it speed up testing, or kill accuracy?

07.05.2015, Peep Laja

Will it speed up testing, or kill accuracy? Can You Run Multiple A/B Tests at the Same Time? conversionxl.com You want to speed up your testing efforts, and run more tests. So now the question is - can you run more than one A/B test at the same time on your site? Will this increase the velocity of your testing program (and thus help you grow faster), or will i...

ConversionXL is looking for a content marketer http://conversionxl.com/about/con...

27.04.2015, Peep Laja

ConversionXL is looking for a content marketer http://conversionxl.com/about/content-strategist-and-marketer/ Content Strategist and Marketer conversionxl.com We're looking for an experienced content strategist and marketer to join our team. ConversionXL is the world's most popular conversion optimization blog with 150,000+ monthly visits. Now we need you to help us grow to a million monthly readers - while ...

Probably one of the most important blog posts I've ever written: How to Come...

23.04.2015, Peep Laja

Probably one of the most important blog posts I've ever written: How to Come Up with More Winning Tests Using Data http://conversionxl.com/how-to-come-up-with-more-winning-tests-using-data/

Are you in Europe? 2 more weeks of early bird pricing for Elite Camp! http://dig...

16.04.2015, Peep Laja

Are you in Europe? 2 more weeks of early bird pricing for Elite Camp! http://digitalelitecamp.com/

4 In-Depth Strategies

13.04.2015, Peep Laja

4 In-Depth Strategies An Irresistible Offer: 4 Tips to Personalize Your Sales Funnel conversionxl.com What is an irresistible offer? Simply put … an irresistible offer is one that your audience cannot help but respond to. It’s compelling, it’s powerful and it drives action. So, how do you craft an irresistible offer? The answer comes down to pers...

Don't believe everything you read

08.04.2015, Peep Laja

Don't believe everything you read Lies Your Optimization Guru Told You conversionxl.com Before you get out your pitchforks, I want to stress that this article does not represent Peep’s views. The easiest lies to believe are the ones we want to be true, and nothing speaks to us more than validation of the work we are doing or what we alr...

At ConversionXL Live fun is a serious business.

07.04.2015, Peep Laja

At ConversionXL Live fun is a serious business. Conversion Feud - Live Entertainment Show at ConversionXL Live 2015 conversionxl.com At ConversionXL Live fun is a serious business. This year we tried something never done before - we played a Family Feud style game show we called Conversion Feud. We had two teams of speakers, trying to guess what the actual conference audience (who ...

Got a B2B site? read this

30.03.2015, Peep Laja

Got a B2B site? read this 10 Best Practices for Better B2B Website Experience conversionxl.com Best practices are starting points: if you have no data, start with these. They are not what you should end up with, but it's where you start (the optimization). That's an important distinction. Here are some ideas about of how you can apply 10 Jakob N...

You have been lied to

26.03.2015, Peep Laja

You have been lied to Lies Your Designer Told You (or Data vs Design) conversionxl.com Designers versus data more than ever deserves its place in the pantheon of great conflicts: the Hatfields vs. McCoys, Android vs. iOS, Social Media Marketing vs. Results, Athens vs. Sparta, the Doctor vs. Daleks, Auburn vs. Alabama, and Fox News vs. re...

5 Insights from Every Speaker of ConversionXL Live http://conversionxl.com/5-ins...

24.03.2015, Peep Laja

5 Insights from Every Speaker of ConversionXL Live http://conversionxl.com/5-insights-from-every-speaker-of-conversionxl-live-2015/ 5 Insights from Every Speaker of ConversionXL Live 2015 conversionxl.com I've been to a lot of conferences. A lot. Most of them are mediocre. I made it my personal goal to deliver an amazing conference. I took inspiration from the good things I've seen at other conferences, made sure I avoided the bad things - and so Conver...

When is a test "cooked"?

20.02.2015, Peep Laja

When is a test "cooked"? Stopping A/B Tests: How Many Conversions Do I Need? conversionxl.com A/B testing is great, and very easy to do these days. Tools are getting better and better. As a result, people rely more and more on the tools. As a result, critical thinking is much less common. It's not fair to just blame the tools of course. It's ve...

You hear this advice quite a bit: "you should run an A/A test first". What a was...

11.02.2015, Peep Laja

You hear this advice quite a bit: "you should run an A/A test first". What a waste of time http://conversionxl.com/aa-testing-waste-time/ Why A/A/ Testing is a Waste of Time conversionxl.com The title may seem a bit controversial, but this is a fairly common question I get from large (and small) companies – “Should I run A/A tests to check whether my experiment is working?” I've been doing split and multivariate tests since 2004, and...

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