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ADWeek - Would you shop at a brick-and-mortar BIRCHBOX store?

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Would you shop at a brick-and-mortar BIRCHBOX store?


Birchbox Aims to Bring 'Artificial Intelligence' to Offline Retail
www.adweek.com
The much-hyped beauty e-retailer aims to make the shopping experience akin to what its online patrons are accustomed to via a large touchscreen and four iPads that will float around the SoHo location.