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ADWeek - With new Cox partnership, Google extends its linear television footprint.

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With new Cox partnership, Google extends its linear television footprint.


Google Expands Its TV Advertising Business
www.adweek.com
Four years ago, Google got into the TV advertising business when it began selling inventory on cable networks to its stable of advertisers much in the same way YouTube sells ads against its video programming online. Now, Google seems to be expanding that program.