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ADWeek - With American Idol's viewership down to a fraction of its 2006 peak, the end may...

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With American Idol's viewership down to a fraction of its 2006 peak, the end may be nigh.


As Coke Exits American Idol After 13 Seasons, an Iconic Show's Future Looks Grim
www.adweek.com
If American Idol was in rough shape before (which it was), it's looking at an even bleaker future now that Coca-Cola has ended its advertising partnership.