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Wieden + Kennedy, Gifted Youth and Chrysler CMO Olivier François talk about their hilarious and ambitious Will Ferrell campaign for the Dodge Durango.
 How Ron Burgundy Learned to Love Dodge, and Vice Versa www.adweek.com Olivier François was ecstatic to try the campaign—even though originally he'd never heard of Anchorman and knew only vaguely of Will Ferrell. |
