|
|
|
Why it's back to basics for some publishers.
 Tablets: Magazines Pull Back on Bells and Whistles www.adweek.com When the iPad launched, magazines rushed to shovel expensive rich-media features into their tablet editions. Now that the field is growing, however, with tablets like Amazon's Kindle Fire and Barnes & Noble's Nook Color, many magazines are rethinking their strategy and taking a simpler tack. |
