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ADWeek - Who should "own" social? We decided to ask a brand CMO who's frequently courte...

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Who should "own" social?

We decided to ask a brand CMO who's frequently courted by every kind of agency out there.


What Type of Agency Will Own Social Media Marketing?
www.adweek.com
Bissell chief marketing officer Theresa Junkunc knows how difficult managing social media work can be, particularly when multiple roster shops compete for the same assignment.