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ADWeek - Who drew the rooster, anyway?

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Who drew the rooster, anyway?


Brand of the Day: The Strange Story Behind Sriracha's Iconic Rooster Logo
adweek.it
Whether or not you love its distinctive tangy, spicy taste, Sriracha sauce has certainly become a cultural phenomenon. The red and green bottle is instantly recognizable. And that rooster, well, there's a story behind that rooster. The rooster is a symbol of strength.