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ADWeek - While the death of tracking cookies has been greatly exaggerated, Google is amo...

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While the death of tracking cookies has been greatly exaggerated, Google is among the Internet companies looking at targeting alternatives.


Google’s Latest Role: The Cookie Monster
www.adweek.com
Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group of Internet companies that see an opening as the Web evolves beyond cookie-based data tracking.