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ADWeek - While big video content sites vie for premium material, an early contender is st...

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While big video content sites vie for premium material, an early contender is sticking to its indie roots—for good or for bad.


Vimeo Goes Its Own Way
www.adweek.com
As the online video space grows ever more cutthroat, companies like YouTube, Netflix, and Hulu are all looking for a competitive edge in roughly the same way: through big-budget investments in professional content. But one company, Vimeo, has decided to take a different path.