While big video content sites vie for premium material, an early contender is sticking to its indie roots—for good or for bad.
![]() Vimeo Goes Its Own Way www.adweek.com As the online video space grows ever more cutthroat, companies like YouTube, Netflix, and Hulu are all looking for a competitive edge in roughly the same way: through big-budget investments in professional content. But one company, Vimeo, has decided to take a different path. |