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ADWeek - When the season's over, sports teams have to get creative to keep fans engaged.

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When the season's over, sports teams have to get creative to keep fans engaged.


How Social Media Helps One Hockey Team Keep Fans Engaged During the Off-Season
www.adweek.com
Interacting with a favorite sports team on social media during a game can be almost as exciting as being there in person. But what about when the season ends, and there's nothing more to live-tweet?