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When Jaguar needed help learning how to be evil, there was only one logical place to turn: Gawker.
 Jaguar Taps Gawker Ad Division for Help in Creating 'Evil' Super Bowl Ad www.adweek.com After creating the rough idea for "Good to Be Bad," Jaguar's creative agency, Spark 44, and media agency, Mindshare, realized that they would need another partner, one that could create a level of digital depth that would justify the brand's steep investment in a Super Bowl debut. |
