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ADWeek - When Germany routed Brazil, ESPN's real-time content team had to throw all its p...

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When Germany routed Brazil, ESPN's real-time content team had to throw all its plans out the window. Here's how they did it.


Inside ESPN's Social Media War Room During the Most Tweeted Sporting Event Ever
www.adweek.com
I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to be completely wrong.