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When brands go trolling: All in good fun, or are they risking trust?
 Year of the Troll: Brands Learn to Love Messing With Consumers www.adweek.com Is JCPenney drunk tweeting the Super Bowl? Is Sports Illustrated putting Barbie on the cover of its Swimsuit Issue? Does Groupon really think Alexander Hamilton was president? When each of these questions flared up recently, the answer was always the same: no, not really. |
