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ADWeek - What would you advise a brand that's thinking about tweeting during the blizzard?

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What would you advise a brand that's thinking about tweeting during the blizzard?


Brands Are Already Shoveling Out Real-Time Marketing Around #Blizzardof2015
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Brands are wasting little time tweeting around #Blizzardof2015 and #Snowmageddon2015, two hashtags already trending nationally.