|
|
|
What is "Dark Data"? Here's a nice primer on the hidden connections that brand marketers are trying to bring into the light:
 Brands Must Turn to the Dark Data Side www.adweek.com There’s the data that is apparent and the data that waits in the dark. The latter sits in the spaces in-between channels. It’s marketing's Dark Data, and it’s the stuff that holds the most meaningful truth. |
