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ADWeek - What do you give the hockey fan who has everything? Arena ice from this year's S...

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What do you give the hockey fan who has everything? Arena ice from this year's Stanley Cup game! You're welcome.


Holiday Season Means an Onslaught of Limited Edition Products
www.adweek.com
It’s that time of year again. No, not just shopping time—time for brands big and small to execute that old marketing play that consistently delivers: issuing a limited-edition version of itself.