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ADWeek - Westin Hotels & Resorts goes for the good in its new campaign, which gives nurse...

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Westin Hotels & Resorts goes for the good in its new campaign, which gives nurses who assisted displaced people during Hurricane Sandy two free nights for a little r&r. http://bit.ly/14QqqZ5


In a Campaign for Business Travelers, Westin Gives Nurses Free Stay
www.adweek.com
Westin Hotels thinks that what really inspires a globe-trotting executive is not the CEO of an even bigger company or even a cool trendsetter. Rather, it is, say, an overwhelmed hospital nurse who treats the victims of a natural disaster.