Westin Hotels & Resorts goes for the good in its new campaign, which gives nurses who assisted displaced people during Hurricane Sandy two free nights for a little r&r. http://bit.ly/14QqqZ5
In a Campaign for Business Travelers, Westin Gives Nurses Free Stay www.adweek.com Westin Hotels thinks that what really inspires a globe-trotting executive is not the CEO of an even bigger company or even a cool trendsetter. Rather, it is, say, an overwhelmed hospital nurse who treats the victims of a natural disaster. |