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We spoke to the creative director on PepsiMax's new Jeff Gordon video all about the spot - from the idea to the safety issues to the moment when Jeff's passenger almost kicks out the camera in the taxi.
 Jeff Gordon 'Really Wanted to Show His Stuff' in PepsiMAX's Test-Drive Sequel www.adweek.com It might seem strange that PepsiMAX based its second "Test Drive" prank video with Jeff Gordon around doubts some people had about the first one. But it turned out to be a creatively fruitful approach. |
