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There's a lot riding on every piece of Mass Effect marketing.

16.06.2015, ADWeek

There's a lot riding on every piece of Mass Effect marketing. Why Johnny Cash Was a Terrible Choice for the New Mass Effect Trailer www.adweek.com I love Johnny Cash. I love Mass Effect. But man are those two great tastes that taste weird together.

#JurassicWorld got 1.7 million tweets last week.

16.06.2015, ADWeek

#JurassicWorld got 1.7 million tweets last week. 12 Significant Digital Marketing Stats from the Last Week www.adweek.com No entertainment brand had a better weekend than Jurassic World, and we have the social stats that show why the dinosaur flick knocked it out of the park.

An interesting take on Father's Day.

16.06.2015, ADWeek

An interesting take on Father's Day . Angel Soft Wishes Single Moms a Happy Father's Day in Unique Take on the Holiday www.adweek.com A twist on familiar clichés.

Social media helps magazine covers have a wider impact than ever before.

16.06.2015, ADWeek

Social media helps magazine covers have a wider impact than ever before. Why Vanity Fair’s Caitlyn Jenner Cover Became Instantly Iconic www.adweek.com Plus, legends weigh in on other memorable mags.

So much great work.

16.06.2015, ADWeek

So much great work. Adweek Daily Brief: Facebook's Best Campaigns and This Year's Top Picks for Cannes www.adweek.com Want to discover or revisit some of the most creatively effective marketing of the past year? Today's the perfect day for it.

Whoa.

16.06.2015, ADWeek

Whoa. Ad of the Day: Sony PlayStation Vue Is the Stuff of Mind-Blowing Sci-Fi Fantasy www.adweek.com Johannes Leonardo likens the service to never-before-seen marvels.

A case of bad timing for Heineken.

16.06.2015, ADWeek

A case of bad timing for Heineken . Why the Timing of the Heineken-Wieden Split Is Particularly Unfortunate www.adweek.com Still, 5 years is a respectable run.

Catching up with the festival's favorite talents.

16.06.2015, ADWeek

Catching up with the festival's favorite talents. These Young Creatives Were Named 'Future Lions' at Cannes. Where Are They Now? www.adweek.com

Recognize these horrible beasts from your agency? Check out all 13 monsters of...

16.06.2015, ADWeek

Recognize these horrible beasts from your agency? Check out all 13 monsters of advertising - http://adweek.it/1IiNDlx

Past years have yielded a wide variety of deals.

16.06.2015, ADWeek

Past years have yielded a wide variety of deals. With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes www.adweek.com Beyond the schmoozing of the Cannes Lions Festival is a significant amount of wheeling and dealing, be it to acquire an agency or poach a creative chief.

Google leads by example again.

16.06.2015, ADWeek

Google leads by example again. Google Just Made One of the Most Compelling Ads Yet About Gender Transition www.adweek.com Meet Jake, and the gym where he belonged.

Brands won't be charged for videos that aren't completely seeable.

16.06.2015, ADWeek

Brands won't be charged for videos that aren't completely seeable. Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise www.adweek.com Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging media.

Investigation Discovery has perfected the art of keeping viewers glued to the sc...

16.06.2015, ADWeek

Investigation Discovery has perfected the art of keeping viewers glued to the screen. Investigation Discovery’s Secret Formula for Keeping You Tuned in All Day www.adweek.com Audiences watch ID longer than any other network.

Take a tour of Foursquare's HQ.

16.06.2015, ADWeek

Take a tour of Foursquare 's HQ. Foursquare's Soho Digs Boast Comfort, Collaboration and Style www.adweek.com

Brands like Heineken no longer have to worry about hitting the 21-and-over set.

16.06.2015, ADWeek

Brands like Heineken no longer have to worry about hitting the 21-and-over set. With Better Targeting, Alcohol Brands Bet Big on Digital www.adweek.com Annual budgets increase as much as 50 percent.

Plus, gadgets that will make your car smart and lightbulbs musical.

16.06.2015, ADWeek

Plus, gadgets that will make your car smart and lightbulbs musical. This Week's Must-Haves: a Work of Twitter Art www.adweek.com

Hasta la vista, bottlenecks.

16.06.2015, ADWeek

Hasta la vista, bottlenecks. You Can Get Driving Directions From the Terminator, Thanks to Waze-Paramount Partnership www.adweek.com Move over Siri, here comes Ahh-nold.

Snapchat's CEO chose an unusual style of presentation for his talk.

16.06.2015, ADWeek

Snapchat 's CEO chose an unusual style of presentation for his talk. Snapchat CEO Explains His App to Parents With a Ridiculously Low-Budget Video www.adweek.com Kids are all about photo messaging, he says.

Squeezing a tube of Yoplait's Go-Gurt is serious business.

16.06.2015, ADWeek

Squeezing a tube of Yoplait 's Go-Gurt is serious business. A Mythical Blacksmith and a Real-Estate Dealmaker Pitch Kids on Go-Gurt www.adweek.com Spots show what it takes to get it all.

Tagasi kooli, Lääne-Berliini!

16.06.2015, Imagine blog

Sel aastal end reklaamimaailma tippsündmusele ehk Cannes Lions 2015 registreerides, avastasin muuhulgas ühe huvitava koolituse – Cannes Creative Leadership Programme. Kuigi ma süvenesin sisusse põhjalikult (sest koolitus oli väga kallis), siis tegelikult müüdi mulle idee maha juba pealkirjaga. Kahenädalane intensiivne koolitus, millest esimene nädal toimub Berliinis ja teine Cannesis, tõotas olevat kasulik nii mulle kui Imagine edasisele arengule tervikuna. Seda enam, et Eestis ja lähiriikides puudub taoline kool või koolitusprogramm, mis koolitab just loovaid liidreid ja õpetab neile loovjuhtimist. Ja veelgi enam, et koolitusprogrammi koostas Berlin School of Creativity, kus on end koolitanud paljud reklaamimaailma vägevad. Kui ma enne kooli... View Article

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