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UPDATE: Justine Sacco, PR chief for IAC, has apparently deleted her Twitter account. Meanwhile, even brands are starting to mock her instantly infamous tweet about AIDS in Africa.
 Brands, Web Celebrities and Anonymous Join Global Mockery of PR Pro's AIDS Tweet www.adweek.com By the time her tweet mocking AIDS in Africa had been deleted tonight (followed shortly by her entire Twitter account), corporate PR director Justine Sacco had already become more than a target of public loathing. She had become a hashtag. |
