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University of Pennsylvania professor Joseph Turow on how data-driven advertising is shaping the world.
 The Rise of Media Quants www.adweek.com The promise of the Internet was a digital world in which the consumer was king. But in The Daily You, Joseph Turow, a professor of communications at the University of Pennsylvania’s Annenberg School, argues that today’s hypercustomized media landscape is actually minimizing consumers’ power. |
