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"Ugh... Webinars"
That's what Georgina Laudi of Unbounce thought when the idea of using webinars as a customer education channel was brought up. But, as it turns out, webinars have become responsible for 35% of their overall lead acquisition efforts, and are the #1 source for their free trial starts. So... maybe they're worth paying attention to?  How Unbounce Used Webinars To Increase Free Trial Starts By 35% conversionxl.com I know what you're thinking, "Ugh... webinars..." I couldn't agree with you more. They're played out, they can feel dirty, and definitely have a high reputation of being - in general - thinly veiled pitch feasts. But then again, Lars Lofgren told me in... |
