Twitter has spent much of the past year touting its symbiotic relationship with TV.
Twitter’s 2014 Strategy: The Intersection of Video and Data www.adweek.com Twitter is doubling down on its second-screen pitch. The company has been meeting with agencies and brands since the beginning of the year, showing off its ad product road map in an attempt to counter Facebook’s push into video, according to industry sources who met with the social network. |