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ADWeek - Twitter and Amazon try to enhance social shopping, but will other retailers hija...

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Twitter and Amazon try to enhance social shopping, but will other retailers hijack it?


Twitter-Amazon Deal May Get Retailers Into Hijacking Mode
www.adweek.com
When Twitter users observe a tweet that moves them to purchase, they can reply with the hashtag #AmazonCart to add the product to their shopping cart on Amazon.com.