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ADWeek - Tired of trendy marketing books? Here are five that have aged beautifully. What...

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Tired of trendy marketing books? Here are five that have aged beautifully.

What would you add to the list?


5 Marketing and Creativity Books That Stand the Test of Time
www.adweek.com
Outgoing Mullen creative/innovation chief Edward Boches digs through his massive collection to pick five marketing books that hold up well.