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ADWeek - Time Inc. has been making a big push into native ads as it prepares to spin off...

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Time Inc. has been making a big push into native ads as it prepares to spin off from Time Warner next year.


Time Inc. Has Signed Its First Client for Watercooler Live
www.adweek.com
Time Inc. has signed its first client for Watercooler Live, its new native ad product that pours advertiser content, social commentary and Time Inc. editorial content into microsites and ad units.