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Tide's big Vine Halloween push has the attention of the digital out-of-home industry. http://adweek.it/HnXI9n
 Tide’s Halloween Vines Are Now Everywhere www.adweek.com Advertising is under attack by Vine videos, which are wrapping around Twitter streams, TV sets—and now billboards, thanks to Tide. The Procter & Gamble brand rolled out Halloween-themed Vine spots as digital out-of-home ads in 11 markets; they run through Oct. 31. |
