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ADWeek - This week's cover story: To use or not to use a real name on the Web is not alwa...

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This week's cover story: To use or not to use a real name on the Web is not always a user's prerogative. But maybe it should be.


The Internet Identity Crisis
www.adweek.com
As the arguments continue to make headlines and blog posts, an important issue for marketers is often overlooked: Are real names better for online advertising?