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This out-of-home execution is seemingly magical in the way it erases the line between ad and environment.
 Wonderful Subway Ad Shows a Woman's Hair Blowing Around Whenever a Train Arrives www.adweek.com This fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a woman's hair blowing all around, as though windswept by the train. |
