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This on-boarding process allows customers to go through an interactive demo BEFORE they ask for the sale.
Not sure how the effect it had on their conversions, but capturing the email address first certainly allows for better followup. Also, asking for the sale after an interactive tutorial means the person already has some experience with the product so it might remove the fear of "what if I pay for this and I don't like it?"  The Best Damn Onboarding Flow I’ve Ever Seen* medium.com *Probably. This is just my first impression. But so far, so awesome |
