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ADWeek - This is not 'your typical agency deal.' Instagram will control the advertising p...

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This is not 'your typical agency deal.' Instagram will control the advertising process and guard what types of brands are allowed.


That Instagram-Omnicom Deal Is Actually Worth $40 Million
www.adweek.com
The Instagram-Omnicom deal that has the digital ads space buzzing is actually worth close to $40 million, Adweek has learned. Ad Age yesterday reported that the contract totaled about $100 million, while Bloomberg earlier today pegged it at $50 million.