This is not 'your typical agency deal.' Instagram will control the advertising process and guard what types of brands are allowed.
That Instagram-Omnicom Deal Is Actually Worth $40 Million www.adweek.com The Instagram-Omnicom deal that has the digital ads space buzzing is actually worth close to $40 million, Adweek has learned. Ad Age yesterday reported that the contract totaled about $100 million, while Bloomberg earlier today pegged it at $50 million. |